I Combed Thousands of Reviews for the 20 Beauty Staples to Get on Prime Day
As an avid beauty lover, I can spend almost any day of the week scouring Amazon's incredible beauty department for deals. But I'm always particularly excited for Amazon Prime Day. The annual shopping event is officially here, and, spoiler alert, this year's beauty deals are really good.
For those who don't know, Amazon Prime Day is the equivalent of Black Friday or Cyber Monday but held exclusively for Amazon Prime members. (If you don't have a membership, don't worry—Amazon offers a 30-day free trial so you can shop all the deals.)
Prime Day deals start today, July 11, and will run through tomorrow, July 12. That means you have 48 hours to score the best Prime Day beauty deals at low prices. Below, find a wish list of some of the highest-rated beauty products on Amazon for seriously low prices.
The rave review: "I genuinely look forward to using this product whenever I want the blowout look. It's fun! I am working on perfecting the twirl blowout that I saw on Tiktok. I definitely splurged on this, but after using another name-brand wand that broke on the first use, [I realized] the splurge was so worth it. I love how easily it glides through my hair and how quickly it dries [it]."
The rave review: "I am absolutely obsessed with this. I have, for years, used petroleum jelly on my lips overnight. It works, but I wanted something made for lips. This was on a recommendation list. I took a risk, and I am so happy I did. It's thick. It smells amazing, and just one night of use makes an impact. Regular use—wow!"
The rave review: "The Olaplex Hair Perfector No. 3 Repairing Treatment is a true game changer in the world of hair care. As someone who has struggled with damaged and brittle hair, I am thrilled to share my five-star review for this remarkable product. The standout feature of the Olaplex Hair Perfector No. 3 is its ability to repair and rejuvenate damaged hair. Whether your hair has been subjected to chemical treatments, heat styling, or environmental stressors, this treatment works wonders to restore its health and vitality. It works deep within the hair shaft, targeting and repairing broken bonds, resulting in noticeably stronger, smoother, and more manageable hair."
The rave review: "I got this because no matter what gel I use, my baby hairs still stick out. I found this and tried it and love it so much! It leaves hair slick back without the hard, nasty after-feel, no white residue, and smells pleasant. I like it to take on the go for touch-ups. I highly recommend [it], and it's nontoxic, which is a plus!"
The rave review: "I love this nail polish. It is the perfect neutral tone and is very pigmented. I do my own press-ons and use this color. I was highly pleased with not only the pigmentation but the coloring. It lasted two weeks without a single chip."
The rave review: "This is a repeat order for me. The product goes in hair seamlessly and immediately gives you a fresh look without harmful ingredients."
The rave review: "This is my first time purchasing Elemis. I love this face wash. It's gentle, and I feel my skin is softer and smoother after using it for the past month. Will definitely purchase again."
The rave review: "Offers deep conditioning in just a few minutes. Only requires a small amount. It is thick, so it can be spread throughout the hair evenly without losing any product. Leaves hair very soft and silky without weighing it down at all."
The rave review: "It smells so good and lasts a while. My face has never felt so moisturized and soft!"
The rave review: "My hair is usually greasy by the end of the day, so I never imagined I would try an oil. Wow! On damp hair, I use just a bit on my ends, [and] then I brush through so some goes to my mids. It's to help soften and smooth the highlights. Wow! Leaves hair very light and smooth. Not greasy and weighed down at all! No scent. My hands are not even greasy after I use this. [It's a] new holy grail for me."
The rave review: "This helps my hair so much when I'm blow-drying! The frizz has gone way down as I use it alongside some other products. My hairdresser recommended it, and it's obvious why!"
The rave review: "I wish I could give this product more than five stars! It is the perfect amount of color for a subtle, natural, 'no makeup makeup' look. I swipe an oval shape on my cheeks and tap it with my fingertips to blend. I also use it as a lip gloss. It is so lovely! If you are looking for a sheer, subtle bit of color for a summer glow, this is your product! It is so pretty with some tinted SPF and mascara."
The rave review: "Absolutely love this face oil. [It's] not too greasy. A little goes a long way [as] just a couple of drops gets the job done. The consistency of this oil is not too thick, and it absorbs right into the skin, giving you a nice, subtle glow. Has a refreshing light citrusy scent."
The rave review: "I was pleasantly surprised by this product. I have coarse, thick, 2C wavy hair. I usually use gel. I didn't expect this to do anything since it is so watery. But it actually controls my hair and transforms many of my waves into spiral curls and reduces frizz."
The rave review: "It calmed my skin down. Red, dry patches? Gone. My skin is smoother and a lot calmer. I spray on before moisturizer at night and also to set makeup. It makes makeup look more natural."
The rave review: "Neutrogena Hydro Boost hydrates your skin without feeling sticky but you feel the suppleness immediately. I use [it] on [my] face and neck. And your makeup goes on nicely after the product has been applied."
The rave review: "I recall Sun Bum having a nice scent, so grabbed this bottle. The reviews are true. Most importantly, great sun protection. Applies easily, absorbs quickly, no white cast and has that nice coconut, almost banana scent."
The rave review: "I use this body oil straight out of the shower before toweling off. It has a very light, pleasant fragrance and has not irritated my sensitive skin at all. Even though it's a body oil, it's not greasy and works well to keep my skin moisturized all day. Great value for the size as well."
The rave review: "The first time I tried it, I almost wept it all off from joy. It feels so good. It goes on like a serum, but made skin soft and absorbed immediately."
The rave review: "I love love, love this product. It not only works great for sun protection, [but] it also seems to have repaired my sun-beat skin. It is not oily at all and feels super dry. The color is not solid white on your skin [and] it leaves a very mild, super light pigment after being applied. I find it to be very healing on my skin and slightly covers up my imperfect sun spot discoloration. Outstanding product."
Next, Amazon Prime Day Is Here—These Are the Amazing Fashion Items You Won't Regret
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
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