If you're like us, you don't really need a special excuse to splurge an entire paycheck on the deep, dark depths of Amazon's amazing beauty department. But for one "holiday" per year, we go especially insane. Three words: Amazon Prime Day. Yep, the annual one-day shopping event is officially upon us, and we're already shining our wallets and pep-talking our credit cards in anticipation.
For those who don't know, Amazon Prime Day is basically the equivalent of Black Friday or Cyber Monday but held exclusively for Amazon Prime members. (Without a membership? Fear not! You can sign up now for a 30-day free trial to shop all deals.)
Shoppers are gifted with extra-special deals and markdowns across pretty much every category. So yes, go ahead and buy a blender, microwave, and vacuum while you have your credit card handy, but we, of course, have our beauty-loving hearts zoomed in on all the red-hot hair, makeup, and skincare deals we plan to stockpile our carts with. Prime Day deals start today, July 15, and will run through Tuesday, July 16—the event's first-ever 48-hour run time. So since you have from now through 11:59 p.m. PT on Tuesday to snap up all the best beauty finds, we're lending a helping hand and sharing all of the best beauty products currently on our shopping radar. Keep scrolling!
If you've been looking to add a high-quality retinol serum into your routine, Amazon Prime Day is the ultimate opportunity. We're snagging this one, which also has vitamin C, niacinamide, hyaluronic acid, and CoQ10.
Regardless of your skin type, this balancing foaming cleanser from Wow will be your skin's BFF this summer. It features clarifying apple cider vinegar, vitamins aplenty, and soothing aloe vera. Use the code BCMK52DE for 35% off.
There's nothing better than finding a holy-grail multitasking product. This formula from The Better Skin Co. works as a cleanser, scrub, and mask and features beautifying additions like French lava, calendula, and sweet orange. So yes, it smells heavenly too.
This sweet, three-in-one cleansing balm is hypoallergenic and lusciously lightweight in texture. Plus, it's so effective that it will nix every last trace of makeup—even waterproof mascara—in about one minute flat. The brand's Zero Balance Technology deeply cleanses and exfoliates without leaving the skin depleted, stripped, or tight-feeling.
The people love everything from French drugstore brand La Roche-Posay. Today, you can snap up everything Amazon has to offer with 25% to 30% off a selection of goods. (This formula is one of our faves.)
Celebs love all things from Joanna Vargas and her impressive skincare line. And for Amazon Prime members, the brand is offering 10% off all the goods. This stem cell–filled pick is our top pick at the moment.
Olay is known to be one of the best budget-priced skincare brands you can pick up at the drugstore, but this youth-enhancing elixir is a tad more expensive. Therefore, no better day than Prime Day to get it for a steal at 30% off.
We pretty much want every single Supergoop! SKU on Amazon, but if you're in need of a really great mineral formulation this summer, we recommend adding this to your cart. It's one of our go-to SPF formulas, and the 30% discount makes it even better.
It stays put and is the most photogenic thing you can bless your face with. Therefore, you need this cult-fave glitter in your life ASAP. We recommend snapping up every single shade in honor of Prime Day.
For an HD-worthy full-coverage foundation that doesn't look like you're actually wearing foundation, this highly loved formulation from Catrice is the ultimate grab from Prime Day. Plus, did we mention the formula is vegan and cruelty-free?
People freak out about this best-selling brow gel, which you apply once, and it lasts for days thereafter (like temporary tinting). Thus, we think it's the only brow formula worth buying in honor of Prime Day. Seriously, your brows won't know what hit them.
Here's the deal: This weightless, light-diffusing concealer from Veil Cosmetics is Amazon's number one concealer in its price bracket. Plus, it averages a 4.3-star rating with over 800 impressive reviews.
Nothing delivers an airbrush foundation finish like an actual airbrushed foundation finish. If this iconic kit has been kicking around your wish list for longer than you'd like to admit, we recommend biting the bullet. After all, it's 30% off for Prime Day festivities!