The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy

Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.

Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don't snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that are worth stocking up on this Prime Day. And we’ll continue to update this list with the chicest pieces as the deals roll in.


How expensive does this $20 sweater look? Perfect from work-to-weekend.

You can never have too many staple white tees.

An ecru sweater will transition you seamlessly into fall.

The softest luxury tee you'll be wearing on repeat.


Guaranteed you'll be living in these every weekend this summer.

Now's the perfect time to update your black skinny jeans.

We can't say no to staple white jeans for under $30.


We can vouch that this seamless bralette is super comfortable.

Dresses & Jumpsuits


Heeled flip-flops are trending hard right now.

The perfect desk-to-dinner shoes.

These look super luxe (and are very on trend right now).

Because your sneakers need an upgrade.

Jewelry & Accessories

Luxe-looking (without the expensive price tag). 

A fashion-girl favorite right now.

Layer them into your hair this summer. Insta-worthy!

It's not often our favorite sunglasses brand is on sale.

Activewear & Swim

An everyday sports bra you won't regret buying.

Encouraging us to hit the gym ASAP.

Wear it to work out, or pair with a belted blazer for an of-the-moment look.


Opt for an oversize denim jacket this season.

The perfect puffer to transition you into fall.

Quilted jackets are a huge trend for the season ahead.


This cute design features a buttery-soft moisture-wicking fabric.

Wear with flat sandals and heels alike.

The staple slip skirt you can wear from day to night.

Making us want to lounge all day every day.

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