Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.
Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don't snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that are worth stocking up on this Prime Day. And we’ll continue to update this list with the chicest pieces as the deals roll in.
Tops
How expensive does this $20 sweater look? Perfect from work-to-weekend.
You can never have too many staple white tees.
An ecru sweater will transition you seamlessly into fall.
The softest luxury tee you'll be wearing on repeat.
Stock up on the cool-girl staple.
Denim
Your everyday jeans, found.
Guaranteed you'll be living in these every weekend this summer.
Now's the perfect time to update your black skinny jeans.
We can't say no to staple white jeans for under $30.
Underwear
We can vouch that this seamless bralette is super comfortable.
Time to stock up while they're on sale.
The perfect layering white tank top.
You can never have too many.
Dresses & Jumpsuits
This one has so many great reviews.
Easy to dress up or down.
For work, for the weekend, and beyond.
Just add pointed-toe pumps for a work-perfect look.
So easy and effortless.
Shoes
A favorite of Kate Middleton.
Heeled flip-flops are trending hard right now.
The perfect desk-to-dinner shoes.
These look super luxe (and are very on trend right now).
These will last you a lifetime.
So comfy.
Because your sneakers need an upgrade.
Jewelry & Accessories
Wear with everything.
This classic will keep your look polished.
Luxe-looking (without the expensive price tag).
A fashion-girl favorite right now.
Layer them into your hair this summer. Insta-worthy!
It's not often our favorite sunglasses brand is on sale.
The coolest summer bag.
Activewear & Swim
An everyday sports bra you won't regret buying.
Encouraging us to hit the gym ASAP.
Wear it to work out, or pair with a belted blazer for an of-the-moment look.
For your upcoming vacation.
Super flattering.
As seen on an Insta feed near you.
Jackets
Opt for an oversize denim jacket this season.
The perfect puffer to transition you into fall.
Quilted jackets are a huge trend for the season ahead.
Bottoms
This cute design features a buttery-soft moisture-wicking fabric.
Wear with flat sandals and heels alike.
The staple slip skirt you can wear from day to night.
Making us want to lounge all day every day.
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The Best Amazon Prime Day Fashion Discounts Are Already Starting—15 Chic Pieces for Members OnlyOfficially beginning July 8.
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My Friend Asked What's Chic to Buy From Amazon—I Sent Her 30 Early Access Fashion and Beauty Prime Day DealsA pregame Prime Day.
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Amazon Prime Day Is Less Than a Month Away—Shop 29 Top Shoe Deals Ahead of the FrenzyThe chicest Amazon shoe finds.
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J.Crew Is Having a Major Sale RN—Here Are 29 Pieces I Immediately Added to My CartUp to 50% off.
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If a NYC Fashion Person Were Scrolling Through Amazon, They'd Buy These 27 BasicsOnly the best of the best.
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Swim, Sandals, and SPF—30 Editor-Loved Summer Sale Finds From Anthropologie, Everlane, and J.CrewVacation-ready deals until June 15.
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I'm a Gen Z Shopping Editor—I'm Eyeing These 34 Incredibly Cool Sale Finds From J.Crew and GapFrom now through June 9.
