Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.
Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don't snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that are worth stocking up on this Prime Day. And we’ll continue to update this list with the chicest pieces as the deals roll in.
Dresses & Jumpsuits
Jewelry & Accessories
Activewear & Swim