As it turns out, we owe a lot to the influence TikTok has had on our lives over the last couple of years. Like many others, I was quick to write it off as the home of dubious hacks and dance challenges, but it and its users have proven their ability to uncover hidden gems and turn unexpected pieces into overnight successes.
We've had a particularly good spell of affordable dresses popping up on the app (Who could forget that Abercrombie smash hit from a few summers ago?) and the latest piece doing the rounds on TikTok and Instagram comes from a very unexpected source: Amazon Fashion. And it's proving to be an across-the-board hit with all of the editors in the Who What Wear office too.
The R.Vivimos puff-sleeved polka-dot dress has drawn attention for its flattering fit and easy-to-wear style. And not only does the square-necked midi dress look as good as any of the designer "nap dresses", but it also comes in a range of 31 colours. That's right, 31. Some which are perfect for spring and summer.
Just when we thought we were sold on the green, we spotted @ericadavies and @whatmariewears in the equally chic black iteration. So, given the dress's high-street price (it retails at only £35), and its season-less versatility, the only questions that remain are how many to get and in which colours? Scroll down to see some of our favourites.
HOW FASHION PEOPLE ARE WEARING THE AMAZON DRESS
Style Notes: Chunky sandals are the perfect accompaniment for right now.
Style Notes: An easy pull-on dress that works with chunky ankle boots and a trench? We're sold.
@styleidealist If you’re looking for Dôen on a budget this Amazon dress is IT 🌿 #ootd #summerdress #fitcheck
♬ money trees - 🍪
Style Notes: Channel the cool-girl aesthetic and add a bomber jacket like Style Idealist. It's an easy way to layer up for chilly spring days.
SHOP THE DRESS
The classic black is my favourite, which is guaranteed to go with everything in your wardrobe.
The colour of 2024.
There's something so Parisian about the navy don't you think?
They've really considered every hue.
Nothing says spring quite like pastels.
This romantic shade of blush taps into the pink renaissance that you can expect to see everywhere this season.
This sage green will look beautiful with tan and burgundy.
This reminds me of a print that you'd find at a designer like Dôen.
The exact eucalyptus green as seen on Karina above.
This oatmeal shade is the perfect choice and looks far more expensive than its affordable price tag.
Looking for a holiday dress to make the most of the dog days of summer? True white is the best accessory to sun-kissed skin.
The baby blue would look so pretty with raffia accessories.
This pretty pink would make the perfect wedding guest dress.
-
The Classic Hero Piece That Fashion People Reach For All Summer LongSomething for every personal style.
-
If a NYC Fashion Person Were Scrolling Through Amazon, They'd Buy These 27 BasicsOnly the best of the best.
-
I Asked My Favorite NYC Fashion People on TikTok What They're Buying for SummerFrom their personal shopping lists.
-
This Stylish New Yorker Has Has Impeccable Taste—35 Chic Spring Picks That Have Her AttentionThe dresses alone are gems.
-
I Shop for a Living—These Are the Chicest Shoes, Jeans, and Dresses From Amazon's Big Spring SaleThey're all on sale until March 31.
-
I'm Obsessed With TikTok Micro-Trends—6 I'm Shopping for SpringTikTok rabbit holes are my favorite.
-
I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From NordstromOf course, I want everything Martine Lavelle recommends.
-
Goodbye, TikTok: The End of Fashion's Most Radical Digital PlaygroundGone but never forgotten.
