As it turns out, we owe a lot to the influence TikTok has had on our lives over the last couple of years. Like many others, I was quick to write it off as the home of dubious hacks and dance challenges, but it and its users have proven their ability to uncover hidden gems and turn unexpected pieces into overnight successes.
We've had a particularly good spell of affordable dresses popping up on the app (Who could forget that Abercrombie smash hit from a few summers ago?) and the latest piece doing the rounds on TikTok and Instagram comes from a very unexpected source: Amazon Fashion. And it's proving to be an across-the-board hit with all of the editors in the Who What Wear office too.
The R.Vivimos puff-sleeved polka-dot dress has drawn attention for its flattering fit and easy-to-wear style. And not only does the square-necked midi dress look as good as any of the designer "nap dresses", but it also comes in a range of 31 colours. That's right, 31. Some which are perfect for spring and summer.
Just when we thought we were sold on the green, we spotted @ericadavies and @whatmariewears in the equally chic black iteration. So, given the dress's high-street price (it retails at only £35), and its season-less versatility, the only questions that remain are how many to get and in which colours? Scroll down to see some of our favourites.
HOW FASHION PEOPLE ARE WEARING THE AMAZON DRESS
Style Notes: Chunky sandals are the perfect accompaniment for right now.
Style Notes: An easy pull-on dress that works with chunky ankle boots and a trench? We're sold.
@styleidealist If you’re looking for Dôen on a budget this Amazon dress is IT 🌿 #ootd #summerdress #fitcheck
♬ money trees - 🍪
Style Notes: Channel the cool-girl aesthetic and add a bomber jacket like Style Idealist. It's an easy way to layer up for chilly spring days.
SHOP THE DRESS
The classic black is my favourite, which is guaranteed to go with everything in your wardrobe.
The colour of 2024.
There's something so Parisian about the navy don't you think?
They've really considered every hue.
Nothing says spring quite like pastels.
This romantic shade of blush taps into the pink renaissance that you can expect to see everywhere this season.
This sage green will look beautiful with tan and burgundy.
This reminds me of a print that you'd find at a designer like Dôen.
The exact eucalyptus green as seen on Karina above.
This oatmeal shade is the perfect choice and looks far more expensive than its affordable price tag.
Looking for a holiday dress to make the most of the dog days of summer? True white is the best accessory to sun-kissed skin.
The baby blue would look so pretty with raffia accessories.
This pretty pink would make the perfect wedding guest dress.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This YearThe sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are the Best of the BestIt's your last chance to get these amazing styles for less.
-
I Shop For A Living—These TikTok Shop Fashion & Beauty Finds Are Actually Worth ItYou're welcome.
-
These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime DayDiscounted until tomorrow.
-
No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime DayThese shoes are bound to sell out.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025Refresh your shoe closet for les
