Thanks, TikTok, Now I Have These 35 Things in My Amazon Cart


(Image credit: @lvdiv)

While the rest of the world debates the pros and cons of TikTok versus Instagram and which social media app will ultimately prevail, we're just over here toggling between the two to bring you the latest on what's trending in the virtual fashion world. Some could say we're even a little TikTok-obsessed over here, given that we've dove into everything from the makeup trends we're inspired to try to the latest fashion aesthetic to emerge.

Today's topic of conversation? Amazon buys. I won't lie, there have been multiple occasions where a video that comes up in my For You Page inspires me to run and open up an Amazon tab in my browser. The app is low-key flooded with shopping recommendations for what to buy from the retailer and it spans everything from trendy fashion items to cult beauty buys and so much more. So in honor of Amazon Prime Day, we've rounded up the most shared clothing, accessories, and beauty products we've spotted on TikTok that are available with just one click on Amazon. Happy shopping! 


(Image credit: @lydiacampanellii)


(Image credit: @kelsey_kotzur)


(Image credit: @tashimrod)


(Image credit: @mattloveshair)

Next: If I Could Only Use Amazon Beauty Finds for the Rest of My Life, It'd Be These

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.