While the rest of the world debates the pros and cons of TikTok versus Instagram and which social media app will ultimately prevail, we're just over here toggling between the two to bring you the latest on what's trending in the virtual fashion world. Some could say we're even a little TikTok-obsessed over here, given that we've dove into everything from the makeup trends we're inspired to try to the latest fashion aesthetic to emerge.
Today's topic of conversation? Amazon buys. I won't lie, there have been multiple occasions where a video that comes up in my For You Page inspires me to run and open up an Amazon tab in my browser. The app is low-key flooded with shopping recommendations for what to buy from the retailer and it spans everything from trendy fashion items to cult beauty buys and so much more. So in honor of Amazon Prime Day, we've rounded up the most shared clothing, accessories, and beauty products we've spotted on TikTok that are available with just one click on Amazon. Happy shopping!
If I had a dollar for every time this top popped up on my For You Page…
Pair these with the above halter top for a perfect summer 'fit.
For that perfect layered collar look that Emma Chamberlain put on the map.
I can attest to the fact that this will keep your brows perfectly in place all day.
Skincare enthusiasts rave about how this affordable buy does wonders for glowier skin.
Scroll through the product reviews if you have a minute to spare. I promise that the before and after photos are worth taking a look at.
Plenty of everyday makeup tutorials incorporate freckle pens, and it always looks so effortless and sunkissed.
This French drugstore face cream is a holy-grail product for beauty insiders.
You know you've made it to skincare TikTok when you start hearing about the magic of CeraVe's simple, skin-saving products.
I'm not a morning person, but dousing my face with a dropper full of this makes it looks like I am.
I recently joined the thousands of cult fans of this blow-drying brush, and I can't speak highly enough of it.
Use this in tandem with the hyaluronic acid I mentioned above (or your favorite facial serum) to really help it sink in.
It can't just be me noticing that suddenly everyone is talking about dermaplaning. I'm definitely curious.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate. Anna has penned a number of interviews with Who What Wear's cover stars, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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