Welcome to Your Winter Aesthetic: 9 Epic Trends I Found for Under $96

When it comes to fashion trends and price points, unfortunately, I’ve found that not all are created equal. While that doesn’t mean that there’s any one trend that’s totally out of reach for those on a budget, it does imply that finding affordable versions of certain ones simply comes easier than others.

Take the winter trends I’ll be highlighting today as an example. While you could find chunky loafers, leather trench coats, and cool jumpsuits at any price point, you’ll soon see that the under-$96 iterations I’ve gathered below feel nothing short of luxe—meaning there’s really no reason to spend more. I always have my eye out for the very best new fashion finds, and that definitely includes affordable finds that tap into the most in-demand trends.

So if you’re on a budget and are looking to save but still want to snatch up some affordable and trendy items for the season ahead, let me suggest that you consider one of the categories you’re about to read about and shop when you continue on. Scroll to the end to see the trend I’ve been wearing on repeat.

Quilted Coat

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(Image credit: @emilisindlev; Pictured: Baum und Pferdgarten coat)

One of the emerging coat trends we're already seeing for the season ahead? A lighter weight piece, this is something to start wearing right now and then to layer with knits underneath as we move into winter.

Shop the trend:

Utility Jumpsuits

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(Image credit: @thevisuelofgrace; Pictured: Frankie Shop Linda Belted Jumpsuit ($295))

To be honest, I used to avoid jumpsuits in my personal wardrobe because not I'm a major fan. But the coolest styles to wear in 2020? Utility styles finished with big pockets and loose cuts. Style them with cool, chunky boots. Pro tip: layer Uniqlo Heattech pieces underneath and add an overcoat for cold weather.

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Chunky Loafers

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(Image credit: @champagnemani)

If there is one shoe trend to buy right now, it’s chunky loafers. The puffed-up shoes feel like such a fresh take on the loafer trend that was circulating a few years back. Style tip: Make sure to pair yours with socks.

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Leather Trench Coats

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(Image credit: @itsnajmaahmed; Pictured: NA-KD coat)

Curious about the piece you'll be sure be guaranteed to find on Parisians and NYC girls wearing? Look no further than leather trench coats. The sleek closet staple is an essential you'll be able to pull out of your closet year after year.

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Lug Boots

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(Image credit: @greceghanem)

Lug boots were huge last year and are back this season with a few tweaks. This time around, we're seeing a higher, tighter leg for a modern take on the Chelsea boot.

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Shackets

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(Image credit: @pernilleteisbaek; Pictured: Love Child 1979 jacket; Gia Couture x Pernille Tubular Combat Boots ($580); Chanel bag)

Looking for the biggest jacket trend to know about for winter? Shackets are the one piece to definitely invest in. I love the big plaid prints and pretty solid versions in shades like buttercream. Style one with chunky knee-high boots or leather trousers.

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Hoodies

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(Image credit: @chloepierreldn)

Hoodies were spotted all over the S/S 21 runways from designers including Prada and Balenciaga, and have already been adopted into the wardrobes of fashion insiders. If you're looking for a new way to wear your sweats, this is the piece you'll want to swap in.

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Rain Boots

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(Image credit: @beatrice.gutu; Pictured: Bally boots)

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Ripped Jeans

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(Image credit: @kristenmarienichols; Pictured: A.W.A.K.E. MODE Peplum Blazer ($785); Agolde '90s Jeans ($198))

Last year, loose jeans won me over, and in 2020, I’m taking the trend a step further with distressed styles that are finished with big rips. I feel like they make more polished pieces like a tailored blazer instantly read as cool when paired together.

Shop the trend:

Next, shop 25 cool fashion finds I’m obsessing over right now.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.