Attention, Please: These 6 Fast-Fashion Stores Carry Stunning Wedding Dresses

While fast-fashion retailers like H&M or ASOS may not necessarily be the first place you had in mind to purchase your dream gown from, the latest stunning bridal collections cropping up at these affordable stores just might convince you otherwise. There is a rise in the variety of silhouettes, fabrics, and great-quality frocks on the market right now to suit every type of bride these days, and most importantly, they come with comfortable price tags—undoubtedly a huge financial weight lifted off the shoulders of brides-to-be already confronted with the astronomically high costs of planning a wedding.

There is zero shame attached to spending less on your wedding dress, and with the fast-fashion picks we found below, we can wholly confirm that affordable can be incredibly chic! (Moreover, sometimes, it’s just nice to try on a dress in the comfort of your own home—with your own shoes, accessories, and time to sit, prance, and dance around alone!)

So whether you’re having a city hall wedding, a lavish elegant affair, or something more laid-back, we’re sharing the very best wedding dresses we found at some of our favorite fast-fashion retailers. (And don't sweat it. Most of these have free returns.)

H&M

ASOS

Reformation

French Connection

Bhldn

Revolve

Up next, the biggest wedding dress trends of 2019, according to a bridal expert.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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