Celebs Are Into These $84 Pants—and I Am Too


(Image credit: @kristenmarienichols)

Up-and-coming Australian label I.Am.Gia popped onto my radar last year. To be honest, it was pretty hard to not notice it. Celebs like Bella Hadid, Emily Ratajkowski, and Kaia Gerber (and many more) have all been snapped wearing pieces from the brand on repeat. But perhaps what is most noteworthy about I.Am.Gia are the prices—everything retails for under $300. Its teddy bear coats, pastel plaid crop tops, and boiler suits are all over Instagram, but it’s the brand’s pants that you’ll spot on every celeb. Especially its Cobain style—a roomy trouser strung with a chain detail—that’s a nod to ’90s grunge.

I couldn’t resist trying pieces from the brand for myself, so I ordered the Cobain pants in khaki as well as the high-waisted Mira pant in a black and white stripe—each priced at just $84. I’ll admit right away that I’m a huge fan, and throwing them on instantly made me feel like I was part of a cool style tribe. And they work so well with my wardrobe because they’re so versatile. Styled with a pair of combat boots, they can tap into the ’90s skater girl grunge thing that’s happening at the moment. But, on the other hand, add a sleek turtleneck and a pair of Chanel slingback heels and it’s an outfit that feels fashion-forward and cool but still office-appropriate. This is a label I’ll be wearing again and again.



(Image credit: @kristenmarienichols)

Here, I'm wearing the Cobain pants during Paris Fashion Week—styled with a simple turtleneck, hoop earrings, and Chanel slingback heels.


(Image credit: AKM-GSI)

Bella Hadid adds a preppy sweater thrown over her shoulders.


(Image credit: AKM-GSI)

Emily Ratajkowski was spotted wearing the pants, styled with an ab-baring crop top.

Shop them here:



(Image credit: @kristenmarienichols)

Their Mira pants are my new go-to style for everywhere from the office to events.


(Image credit: The Image Direct)

Sophie Turner wore hers for an off-duty look with sneakers.


(Image credit: AKM-GSI)

Model Romee Stridj paired hers with a crop top and denim jacket.

Shop them here:

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She covers seasonal runway reports, fashion trends, the luxury market, industry expert interviews, fall and spring issue features, on-the-rise brands, self-styled shopping stories on the best current buys, and columns including The Luxury List. She also contributes to podcast recordings, branded content initiatives, and social media takeovers. Kristen has worked with luxury brands including Prada, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her personal style has been featured in publications including Vogue.com, Vogue France, and the CFDA. Prior to Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in Los Angeles.