12 Affordable Cult Brands Every Fashion Girl Owns

Recently, I covered a set of cult fashion brands that you’ll be sure to spot in every fashion girl’s closet. You know, brands like Jacquemus, By Far, Attico, and many more that tend to make hearts among the fashion set skip a beat and typically encourage new pieces to land in their shopping carts. While many of the ones I’ve already touched on are considered luxury fashion labels, cult brands aren’t limited to just pricey pieces.

In fact, there are plenty of affordable designers who have just as much of a cult following—from athleisure brands that are regularly incorporated into airport outfits to the jeans you’ll spot in every insider’s wardrobe to the jewelry you’ll regularly see on models like Kaia Gerber and Bella Hadid. Ahead, I’m highlighting 12 affordable cult fashion brands that are staples among fashion insiders and celebs alike. Go on to find out why they're essentials, and shop my edit.

Hanes x Karla

Celebrity stylist Karla Welch teamed up with Hanes to design the perfect T-shirts, and fashion insiders have been quick to snap them up.

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You'll spot Levi's jeans in the Whether they're wearing vintage 501s or new silhouettes that have reached cult status (like the ribcage cut that's taken the fashion world by storm).

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Le Specs

With sunglasses in all of the latest silhouettes (and priced under $100), Le Specs is a fashion-girl staple.

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Reformation is a one-stop shop for all of your fun tops, dresses, and jeans.

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Australian brand I.Am.Gia—best known for its corset-inspired tops and utility pants—was put on the map by the celeb set.

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Yep, Champion makes the cool-girl athleisure that you'll be sure to spot in the closets of fashion insiders.

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Cotton Citizen

Another athleisure label that gets a lot of play? Cotton Citizen. It has the comfiest (and most stylish) sweats, tees, workout pieces, and denim.

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Pixie Market

No affordable brand taps into trends of the moment like Pixie Market does.

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Dr. Martens

The boots every NYC girl has in her closet.

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You'll spot L.A.-based jewelry brand Bagatiba on celebs like Kaia Gerber and Bella Hadid, as well as the fashion set.

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French brand Musier was founded by one of Paris's coolest fashion girls, Anne-Laure Mais, so it's no surprise its pieces are as popular as they are.

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With Jéan

Australian brand With Jéan stocks the pieces you'll want to pack on a summer getaway, like smocked dresses and bodice-style tops.

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Next, read about 15 more labels fashion girls can't get enough of.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.