Recently, I covered a set of cult fashion brands that you’ll be sure to spot in every fashion girl’s closet. You know, brands like Jacquemus, By Far, Attico, and many more that tend to make hearts among the fashion set skip a beat and typically encourage new pieces to land in their shopping carts. While many of the ones I’ve already touched on are considered luxury fashion labels, cult brands aren’t limited to just pricey pieces.
In fact, there are plenty of affordable designers who have just as much of a cult following—from athleisure brands that are regularly incorporated into airport outfits to the jeans you’ll spot in every insider’s wardrobe to the jewelry you’ll regularly see on models like Kaia Gerber and Bella Hadid. Ahead, I’m highlighting 12 affordable cult fashion brands that are staples among fashion insiders and celebs alike. Go on to find out why they're essentials, and shop my edit.
Hanes x Karla
Celebrity stylist Karla Welch teamed up with Hanes to design the perfect T-shirts, and fashion insiders have been quick to snap them up.