The One Thing Adwoa Will Not Be Wearing to a Festival This Year


(Image credit: Phill Taylor)

When the Who What Wear UK team had the privilege of stepping into Adwoa Aboah’s closet for our Best Wardrobes in Britain franchise, we knew we had to glean as much vital fashion intel as was humanly possible within half a day. Adwoa is the face, voice and vibe of our generation. She is no ordinary supermodel, yet there’s something delightfully ordinary in just how down-to-earth she is for someone with a face so divine and a bookings list that reads like a what’s what and who’s who in the industry (think Vogue covers, major ad campaigns with Ugg or Burberry, British Fashion Awards flying in left and right). As such we wanted to grill Adwoa on a few more important things outside of her personal style and eclectic wardrobe. So here’s the first in our miniseries of Aboah’s solid advice: festival dressing like a grown-up.


(Image credit: @adwoaaboah)

Adwoa’s festival essentials don’t include such arbitrary things as a pac-a-mac or wellies: “A hat. A bumbag or rucksack. Some sort of mad coat. And, I think something like a bikini top if it’s hot weather,” she tells us.


(Image credit: @adwoaaboah)

As for being able to look like yourself at any given festival, in Adwoa’s opinion the obvious clichés should stay at home—unless they are truly linked to your personal style. “Like denim shorts and flowery headbands. [It’s about] just not following a trend. You don’t need to start dressing like you’re part of a tribe. I just think it’s a bit odd. Just go with whatever you want, or dress casually. Everyone always has a bit more fun when they’re at a festival but … I’m really not into the flowery headband thing.” Her best advice? Maybe don’t care about what you wear at all—at Glastonbury (Adwoa’s favourite festival) or Coachella she admits that doesn’t mind what she’s seen in, but Burning Man is the perfect opportunity to let your fashion choices run wild, as it’s all about dressing up.


(Image credit: @adwoaaboah)

Key takeaways: Swap hats for floral head garlands. Try not to give a crap. Oh, and take her up on the bumbag advice—being hands-free at a festival is a complete godsend.

Shop Alternative Festival Essentials

Related: Best Wardrobes in Britain: Adwoa Aboah

If you’re heading off to hotter climes, be sure to check out our holiday packing list too.

Opening Image: Getty

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.