This Under-the-Radar Colombian Brand Designed Your New Favorite Bag

There's nothing wrong with relying on your go-to brands every time you want a new bag. Although, it never hurts to expand your horizons. If you're looking for an up-and-coming label that will score tons of compliments, look no further than Ballen Pellettiere. Based in Bogotá, Colombia, and founded by Ricardo Ballen, the luxury brand is poised to make it big time. Need proof? Ballen Pellettiere's new safari-inspired S/S 18 campaign should convince you—the imagery is nothing short of stunning. Shot by Andrea Swarz and produced by SomeFriends, the rustic, eye-catching campaign stars model Toya Montoya.

According to the brand's website, Ballen Pellettiere's "edgy design is infused with a subtle equestrian influence that reflects a profound appreciation for simple yet luxurious quality." And if quality and luxury aren't enough, the brand's pieces also offer "an artisanal edginess that combines geometric silhouettes, delicate materials, and a versatile color palette."

As they say, a picture is worth a thousand words, so keep scrolling to get a glimpse of the brand's S/S 18 campaign, then shop our favorite bags from the collection.

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(Image credit: Andrea Swarz)

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(Image credit: Andrea Swarz)

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(Image credit: Andrea Swarz)

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(Image credit: Andrea Swarz)

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(Image credit: Andrea Swarz)

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(Image credit: Andrea Swarz)
Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.