The 26 Zara and H&M Styles WWW Readers Purchased the Most Last Month
As a fashion editor, I love using data-driven insights to bring you the best of the best shopping recommendations. I combed through last month’s shopping faves, and I uncovered some popular picks that resonated with Who What Wear readers. Along with your love of Nordstrom, H&M and Zara were noticeable favorites. I compiled my findings below in case you missed some of these fan-favorite gems.
After sifting through the shopping data, some clear trends emerged in the type of clothing readers gravitated toward in January. Chic basics and wardrobe staples ran supreme, with tons of knitwear, comfortable clothing, and neutral pants standing out among the pack. Ahead, scroll through the most-bought items to upgrade your closet.
H&M
Shop plus-size options here.
Zara
A hooded striped sweater for a little extra protection from the elements.
Pair with your favorite feel-good pants for an outfit that is sure to raise your dopamine levels.
Next, I Live in Chic Basics—28 New H&M Pieces That Hit Just Right
After graduating from the University of Georgia's Grady College of Journalism, Chichi moved to Brooklyn and began hustling to make it in the NYC media world. Before landing at WWW, she spent some time at Vice Media Group, where she helped revolutionize Refinery29's plus-size and inclusive fashion coverage and even co-hosted a summer styling series. Prior to R29, she supported Bustle Digital Group's commerce team and freelanced for various publications.
Chichi is a multi-passionate, pop culture–obsessed television and music lover who enjoys a good concert and a yummy meal just as much as she loves analyzing cultural trends and throwing together a solid outfit. After work, you can probably find her bopping around the best L.A. restaurants talking about her latest ADHD-fueled hyper-fixation (e.g., Jesse McCartney's underrated career, TikTok black hole discoveries, and theories on the emo-rock music revival).
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