The 26 Zara and H&M Styles WWW Readers Purchased the Most Last Month

As a fashion editor, I love using data-driven insights to bring you the best of the best shopping recommendations. I combed through last month’s shopping faves, and I uncovered some popular picks that resonated with Who What Wear readers. Along with your love of Nordstrom, H&M and Zara were noticeable favorites. I compiled my findings below in case you missed some of these fan-favorite gems.
After sifting through the shopping data, some clear trends emerged in the type of clothing readers gravitated toward in January. Chic basics and wardrobe staples ran supreme, with tons of knitwear, comfortable clothing, and neutral pants standing out among the pack. Ahead, scroll through the most-bought items to upgrade your closet.
H&M
Shop plus-size options here.
Zara
Next, I Live in Chic Basics—28 New H&M Pieces That Hit Just Right

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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