The 26 Zara and H&M Styles WWW Readers Purchased the Most Last Month

As a fashion editor, I love using data-driven insights to bring you the best of the best shopping recommendations. I combed through last month’s shopping faves, and I uncovered some popular picks that resonated with Who What Wear readers. Along with your love of Nordstrom, H&M and Zara were noticeable favorites. I compiled my findings below in case you missed some of these fan-favorite gems.

After sifting through the shopping data, some clear trends emerged in the type of clothing readers gravitated toward in January. Chic basics and wardrobe staples ran supreme, with tons of knitwear, comfortable clothing, and neutral pants standing out among the pack. Ahead, scroll through the most-bought items to upgrade your closet.


Ballet flats are back. Score these beauties for a bargain. 

There's something so chic about creamy taupe joggers. 

The ultimate wear-with-everything cardigan.

The contrast stitching is so beautiful.

Tan tailored pants will go the distance for your wardrobe. 

Never underestimate the power of a good pair of leggings. 

Cargoes are definitely having a moment right now. 

A modern take on the classic striped sweater. 

A baby-blue half-zip screams "soft" life.

Oversize T-shirts are perfect for doing various tucking techniques.

Black joggers go with a wide variety of tops.

You can't go wrong with a white T-shirt. 


A hooded striped sweater for a little extra protection from the elements. 

This tailored coat looks so chic and cool.

Pair this with jeans or slacks for a simple put-together look.

Pleats add the yummiest dose of texture.

Mesh clothing add an edgy feel to a look.

Luxe looking knits for a bargain. 

Feels like a regular T-shirt, but it looks expensive. 

The perfect date-night or black-tie-wedding look. 

Pair with your favorite feel-good pants for an outfit that is sure to raise your dopamine levels. 

Asymmetrical hem is great for adding visual interest.

Throw over simple tops like a T-shirt. 

Add a leather bomber for a cool yet sophisticated look.