24 Zara and H&M Items Fashion TikTokers Are Completely Obsessed With

While TikTok may be my destination for a good laugh after a long day, I've recently found myself scrolling through the app to look at styling videos and product hauls scattered through my for you page. Many of the app's users are pros at finding affordable picks, and whether it's showcasing stylish gems at Target or showing their latest thrift hauls, Gen Z knows how to get a bang for their buck. 

Zara and H&M are prime shopping destinations on the app, a simple click into both retailers' hashtags will lead you to hundreds of videos. The try-on hauls are my personal favorite because you get to see products up close on real people in all different sizes. You can end up scrolling through these videos for hours, so I did you a favor and rounded up some of the best affordable items that fashion TikTok can't get enough of. From ribbed dresses to playful knits, there's an item below that you'll want to add to your cart.

@laauren1

5 (or 6 lol oops) cutest things from Zara p. 2! ##zara ##zarahaul ##zarahaul2020 ##zarafinds ##shopwithme ##clothinghaul ##fallfashion2020 ##fashionmusthaves

♬ Dancing in My Room - 347aidan
@lysabidal

A little fall haul no one asked for 🍂 #h&m #haul #automn #outfitideas

♬ original sound - D A V I D🔥
@heycarmennnn

zara can take all my money 😫 #zarahaul #fallfashion #feelinggood #hellofall #closettour

♬ original sound - Alaina Castillo
@emeliamayfoxx

Little Autumn Zara haul 🍁🍂 #fyp #foryoupage #zara #zarahaul #autmumn

♬ Backyard Boy - Claire Rosinkranz
@andoej

how to look like a rich girl in h&m this fall ✨ #TheBoysSupesUp #EsportsForAll #fallfashion #minimaliststyle #alphets #outfitsinspo #stylechange

♬ original sound - Ricky Rosen
@labelswithlattes

Try on haul ✨ IB: @mariiah_ann #harrystyles #fallfashion #zara #zarahaul #sweaterweather #fallfashion2020 #fallstyle #falllooks #zarahaul2020

♬ Wallows - Are You Bored Yet - vintage
Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.