14 Anti-Trend Pieces From Zara’s Autumn Collection I Know Will Sell Out First
Zara is a brand I shop from year-round, but autumn? That's when the Spanish label comes into its own. Linen in bright colours and statement prints tend to dominate its summer wares, but come autumn, Zara's aesthetic morphs into one of quiet refinement—and we've just had our first peek at what's in store for the season ahead.
Now, Zara's autumn 2023 collection has landed in its new-in section and I could immediately tell that this year's offering is going to be one of its strongest to date. With a focus on simple silhouettes, a timeless colour palette, and separates that work equally hard worn together or apart, Zara's autumn drop speaks directly to the anti-trend movement we're seeing in fashion right now.
From lightweight coats that drape beautifully on the body to waistcoat-and-trouser co-ords—a sleek combination the brand has become synonymous with lately—every item looks so much more expensive than its price tag. With could-be-designer accessories adding a final polish to the elevated pieces, as I scrolled I found myself audibly gasping at the looks before me.
Below, I've rounded up my edit of the chicest items from Zara's autumn 2023 collection. Shop them now, before everyone else catches on to their brilliance.
Shop Zara's Autumn 2023 Collection:
Next Up: I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are Ideal

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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