8 Winter Hair Color Trends We Didn't See Coming (But Need Immediately)

Every season, like clockwork, I get the urge to change my hair color. There’s something about the weather starting to shift that makes me want to mix it up. Last season, I went for classic highlights to warm up my face, but this season, I have my eye on some of the biggest trends for inspiration. 

This season is all about soft, natural-looking color to play up your features. Bold, vibrant colors of seasons past are taking a back seat to more wearable hues. Luckily, we talked to colorists to get the lowdown on this season’s biggest trends. Get ready to screenshot your favorites to show your colorist—you’re about to have the best winter hair of your life.

1. Soft Blonde

"Instead of blondes going warm for fall and winter, which is typical, going more of a natural blonde is a big trend," says Garnier consulting celebrity colorist Nikki Lee. Opt for blended highlights for straw-colored hair. 

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(Image credit: @nikkilee901)

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2. Bronde

If you want a super-low-maintenance blonde, go for a mix between blonde and brunette. "Blondes are going a bit darker, more 'bronde' than blonde," says Amanda George, celebrity colorist and owner of Roil Salon. "Less bright blonde and more golden or caramel shades."

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(Image credit: @nikkilee901)

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3. Copper

Lee says that if you're a redhead looking to mix things up, copper is the color for you this season. Copper is a versatile color—you can go light or dark, and it looks good on virtually everyone. 

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(Image credit: @nikkilee901)

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4. Dimensional Brunette

"Dimensional brunette like Mandy Moore's is the perfect brunette color for fall and winter," Lee says. "It's the perfect balance of warm and cool, which works for almost anyone." Weave in rich ribbons of color for a brunette that pops. 

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(Image credit: @nikkilee901)

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5. Burnished Highlights

Add in red-toned highlights to brunette hair. "Ask your colorist to gloss highlights to these warm tones and to keep contrast in the hair for extra dimension," says Mark Ryan hair colorist Cassandra Cuccia. "These shades aid in hair appearing shiny and healthy due to reflection of light. This tonality adds warmth to the skin, enhancing your complexion."

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(Image credit: @nikkilee901)

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6. Icy Blonde

Though many are opting for more natural blonde tones this winter, icy blonde is still having a moment. "Think clean, snowy, cream tones," Cuccia says. "These neutral-to-cool colors look more refined for the colder months. When going to the salon, ask your colorist to lift your blonde slightly paler, especially through the ends. If your natural coloring is dark, ask your colorist to blend and shadow your highlights at the root. This allows for better grow-out while maintaining brightness."

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(Image credit: @roilsalon)

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7. Glossy Midnight

If you want to go darker, be sure to impart tons of shine to hair to make it look more dimensional. "Whether the hair is long or short, it's the shine for us," says Lee. We have to agree. 

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8. Auburn

Traditional red is less prominent this winter after having a moment this fall, but reddish-brown is trending. "A rich auburn is best for the cooler seasons," says George. Go for super blended, multi-tonal color. 

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(Image credit: @roilsalon)

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.