Sometimes, you just have to dedicate a large chunk of your day to shopping online for pretty things. Sure, there are more productive things I could be doing, like writing out my 2025 goals and finally booking my flights for an upcoming trip. (Middle seat, here I come.) Instead, I've been scrolling through my favorite retailers' new-arrivals pages for three hours and feel blissfully satisfied with myself—probably because of all the shockingly good finds I've come across. Think cashmere sock boots (yes, those exist), a sleek and on-sale J.Crew sweater that gives Tom Ford–era Gucci vibes, and the best jeans on the planet. Trust me. You'd be thrilled, too, if your latest haul went this well.
Luckily, it can. Unlike pesky gatekeepers, I'm happy to share the wealth of knowledge I gained during my morning of retail therapy. And it's all just a scroll away. Below, find 30 winter fashion items that I either already bought or are currently residing in my shopping cart. As long as you don't take the last one in stock, the whole lot is yours for the taking. Please, don't feel guilty about shopping in the middle of the day. January is hard—you deserve a fashion distraction.
J.Crew
Sleeveless Belted Top in Viscose Canvas
The shape of this belted top feels luxe.
H&M
Coated Pencil Skirt
This skirt won't stay in stock for long.
GLDN
10k Solid Gold Aura Pendant Necklace
I like my jewelry simple and stunning, and this solid-gold pendant necklace checks off both. I'm eyeing the Blush Tourmaline option since it fits with the current blush-pink trend and is recommended for my birth month (October).
Cos
Wool-Blend Cape
Capes are proving to be a must-buy outerwear option for winter.
Reformation
Olina Silk Pant
Silky bottoms are pure luxury.
Brave Pudding
Hampton Strolls
I already own these in black but love them so much that I'm considering another color too.
Zara
Short Double Breasted Coat
This coat looks far pricier than $70.
Alaïa
Le Teckel Suede East/West Clutch
This clutch version of Alaïa's viral Le Teckel bag is all I can think about.
COS
Belted Double-Faced Wool Coat
Editors know all too well that COS has the best budget-friendly coats.
H&M
Fine-Knit Cardigan
Oh look, it's another future sellout from H&M.
H&M
Long Lace Skirt
Yes, sheer fashion items are still in.
Madewell
Greta Velvet Mary Janes
You might already own Mary Janes, but have you taken a look at this velvet pair?
Reformation
Tawny Regenerative Merino V-Neck
A merino V-neck for under $200? Say less.
By Alona
Blair Earrings
Yes, these are chocolate-brown '80s-inspired earrings.
Eaves
Mendoza Leather Jacket
I keep seeing waist-cinching leather jackets like this. Chloë Sevigny actually just wore Phoebe Philo's version in an editorial… Just saying.
Cos
Clean Cut Regular T-Shirt
Everybody I know in fashion swears by this COS tee. It's just thick enough.
Saint Laurent
YSL Buckle Leather Belt
This belt will make every tee-and-jeans look feel expensive and luxe.
Levi's
Wedgie Boot
Classic black jeans are always a good idea, especially if they're from Levi's.
Adidas
Tokyo Shoes
Forget Sambas (for now)—these Adidas sneakers are in stock and so, so chic.
Zara
Oversized Scarf Coat
Scarf coats are here to stay.
J.Crew
Robin Kitten Heels in Zebra-Print Calf Hair
Calf hair is dominating right now, and for good reason. No matter what form it takes on, the resulting fashion item is ridiculously chic.
Massimo Dutti
Tortoiseshell-Effect Mini Oval Sunglasses
These are too cute not to purchase on a whim.
Zara
Animal Print Wool and Alpaca Blend Scarf
I'm so into animal print right now. I can't stop.
Kallmeyer
Boxer Briefs in White Cotton
These are not only crazy soft and comfy, but they also look really cool peeking out from underneath the waistband of your low-rise baggy jeans.
Citizens of Humanity
Baretta Relaxed Straight Jeans
I have two pairs of these—that's how incredible I think they are.
Jeffrey Campbell
Wybie Boot
A cool, elevated, and practical pair of boots is just a quick shipping window away.
sonos
Ace Headphones
I'm finally investing in over-ear headphones. They just look cool—period.
Nour Hammour
Tate Fluid Trench Coat
All of a sudden, every chic woman in Paris, Copenhagen, and London is wearing a suede trench coat.
Zara
Satin Effect Top
This high-neck, drapey blouse will look so beautiful tucked into column skirts, trousers, and jeans.
Open Edit
Strapless Dress
A perfect dress to wear again and again.
This post was published at an earlier date and has since been updated.
Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.