Raise your hand if you’re a beauty fanatic. Raise it a little higher if you love free samples from the most coveted brands on the planet. If you've currently got an appendage enthusiastically lifted to the sky, then we’ve got some good news for you: From December 13 to 15, we’re bringing the Who What Wear Beauty vertical to life with our inaugural pop-up, The Lineup, in Los Angeles.
We’ve meticulously built an IRL edit of our favorite products for you to swatch, test, and, best of all, take home your favorites—all for free (seriously!). Join us in Los Angeles at 8479 Melrose Place from 11 a.m. to 6 p.m Friday and Saturday, and 11 a.m. to 2 p.m. Sunday.
So what exactly is The Lineup, you ask? Let’s break it down. The space will be jam-packed with editor-approved products so you can finally get your hands on the exclusive skincare, makeup, and hair must-haves you've heard us rave about here on the site. We’ll be offering three days of activations from the best beauty brands out there, who will be giving mini-treatments, hair and makeup touch-ups, and more. We’re even holding master classes from leading experts, such as celebrity makeup artist Kelsey Deenihan and celebrity hairstylist Justine Marjan, who will show you firsthand how to execute the season’s hottest trends. Plus, the Who What Wear Beauty editors will be there to hang out and answer all your burning beauty questions.