We Shop for a Living—Here Are the Under-$40 Items We Stan

Who What Wear x Target October collection



Oh, hey—it's us, your favorite Who What Wear editors. We're back again to showcase our styling capabilities and highlight the newest pieces from our namesake clothing line. If you're familiar with this series of editor outfits, then just keep scrolling to fill up on outfit inspiration and affordable shopping picks. But if you happen to be new here, then let us fill you in. 

As a refresher, we drop new pieces for our Who What Wear line each month, and today, our editors are highlighting the covetable sweaters, easygoing basics, and pretty fall frocks from the October collection. Even though no piece rings up for more than $40, the cool looks our editors put together are making these affordable buys look far pricier. Ahead, see how we each wear our picks, and then shop our favorites if you're so inspired.

Jasmine Fox-Suliaman, Audience Engagement Editor



"If you're looking for that little pop of color for the colder days ahead, this Who What Wear x Target dress fits the bill perfectly. There are so many things that make this the perfect transitional dress for fall, like the mid-length hem, the ruffle sleeves, and the bold floral print. But the best thing about this dress is its versatility—you can style it with Oxfords or combat boots for a casual look, or you can dress it up for the office with a trench coat and heels as I did. It's the dress you didn't even know you needed to carry you through the fall."

Allyson Payer, Senior Editor



"This neutral take on the two-tone trend is so good. There are many ways to get creative with the styling of it, but even just paired with jeans, it looks completely fresh. Side note: It's so comfortable and looks really expensive."

Nicole Eshaghpour, Senior Market Editor



"Maybe it's because I'm 5'2" and these paper-bag trousers are full-length on me, but I love the 'fancy' vibe of them and the material, which measures up to the look but is still super comfortable and soft."

Sarah Yang, Managing Editor, The/Thirty



"This piece is basically fall in sweater form. It's chunky, cozy, and warm. And it's a nice dark orange color—very autumnal, if you ask me. It works with a lot of different bottoms—jeans, leggings, etc. But I like it paired with a stretchy midi skirt. Talk about a comfy outfit that can go from casual to dressed-up depending on the shoes you wear."

Yusra Siddiqui, Assistant Market Editor



"You know I love my sweaters, but I've recently been getting into sweater dresses. They’re über cozy, and all you have to do is throw one on with leggings. I love this one from our Target collection. It's not too thick or thin, so you can easily layer or wear it as is this fall."

Indya Brown, Market Editor



"Now that it's a little bit cooler, I'm diving headfirst into my collection of jackets. I'm so impressed with this little pea coat. It's sort of a blazer/jacket hybrid, so you can wear it all fall layered over turtlenecks, t-shirts, and tanks without feeling too heavy."

More of our affordable favorites: