This Is How Our Editors Are Wearing the New Who What Wear Collection
It’s been an exciting, busy week here at the Who What Wear London office. Not only have we been out and about covering fashion week, but the Who What Wear collection, our new edit of clothes, shoes and bags, has just launched in the UK. Full of spring’s most shoppable (and Instagrammable) trends, we couldn’t wait to get our hands on the line and start incorporating it into our new-season wardrobes.
From thong sandals to strappy wedding guest heels to the perfect updated trench coat, we think you’re going to be just as excited as us to get stuck into shopping the new sustainable line (read more on that here). The collection is now available on Zalando and Selfridges, and this week, our editors have been trying everything on and working out the best ways to style the hero pieces. And what better excuse to showcase the new collection than at the launch party?
Find out which pieces we all chose to wear and shop our outfits below…
Emma Spedding, Editor
"I am really into leather separates at the moment, so I am a big fan of this wrap-effect chocolate brown leather skirt, which I paired with my recently purchased tie-dye top from a new brand Marcia. Another of my favourite trends for summer is thong sandals, and I went for the snake print, which is available in-store at Selfridges for a fun clash with the tie-dye. The black leather shoulder bag is really practical, as even though it's small, I've managed to fit in my glasses, phone and wallet."
Shop Emma's Look
Alyss Bowen, Associate Social Media Editor
"I've been looking for the perfect pair of faux-leather trousers and I think I may have just found them. These buttery brown pair look so great paired with a white shirt or jumper, and while white heels wouldn't normally be my thing, I'm really into this pairing. I used this lime green bag throughout LFW, and it's a dream. I can't wait for it to drop online soon so I can own it forever."
Shop Alyss's Look
Joy Montgomery, Shopping Editor
"I'm a sucker for wide-leg jeans, and this WWW collection white pair are the best I've seen in a while. They sit at a super-flattering point on the waist and taper out, making them a fab pairing for fitted tops and shirts. For formal occasions, I'll be styling them with a shirred top, strappy sandals and baguette bag. For the weekend, I'll add chunky boots and a cardigan. Simply perfection."
Shop Joy's Look:
Zoe Anastasiou, Fashion Editor
"I loved wearing this faux-leather skirt to the launch party. It was a preview piece so it will be coming out in the coming months, but for now, my favourite styles from the collection include the thong sandals I'm wearing and this waist-detail blouse, which I feel like I would wear all the time with jeans for brunch at the weekend and with this skirt for evening cocktails."
Shop Zoe's Look
Emily Dawes, Branded Content Editor
I'm a self-confessed coat addict, so when I come across a style this perfect, I get very excited. I've been on the lookout for a slightly more fashion-y oversize trench since last spring, and this fits the bill perfectly. As Joy has said, these white denim culottes are really flattering and so easy to dress up with a pair of strappy heels.
Shop Emily's Look
Up next, shop the whole Who What Wear collection here.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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