This Is Not a Drill—Everything From Who What Wear Collection Is 50% Off RN

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(Image credit: @nataliemirchuk)

As the creative director of Who What Wear Collection, I can confidently say that we’ve never had a sale this big before. If you ask me, 50% off any full price item you want is the kind of big time sale that deserves its own article. No picking through the dregs of a sale section. The brand new merchandise, yes, including the gorgeous items that just dropped, can all be yours at half off. Use the code JULY4 now through July 7th at checkout for the discount to be applied. And a word to the wise: it is final sale, so read the reviews and description, check out how the item looks on our IG feed, and maybe consult your most trusted friend to make sure you are confident in your purchase. To get you started, I included images of my top three picks from the line. Happy shopping!

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(Image credit: @aniyahmorinia )

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(Image credit: @nataliemirchuk)

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(Image credit: @meganadelaide)
Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.