So Long, Impulse Buys—I’m Building My Forever Wardrobe This Black Friday

Sponsor Content Created With Whistles

I'll be honest: I love a discount. Any chance to save a few pounds and my attention is truly piqued. But this also means I've fallen one too many times into the classic trap of buying something simply because it's a "good deal", only to end in a pile of returns or styles that sit in my wardrobe unworn. With Black Friday just next week and our inboxes filling up with discounts and deals aplenty, it can feel overwhelming to know where to look and what's actually worth buying. Well, that's where I come in.

As a seasoned shopper, I've perfected scanning the sales to ensure that I (and you) will show off our new wares whilst proudly declaring, "I got it for 20% off!" The key to sales shopping is focusing on styles that will truly serve your wardrobe and suit your personal style. If a fluoro yellow scarf isn't your typical vibe, then no matter the discount, it will never earn its keep. Instead, I've learnt to hone in on the wardrobe staples that will bolster my daily outfit builds for years to come. Naturally, this Black Friday season, I've turned to my already full-to-the-brim wish list at Whistles.


(Image credit: Courtesy Whistles)

Throughout the year, I find myself repeatedly turning to Whistles' high-quality pieces. From workwear favourites to everyday essentials, Whistles always hits the mark with an expensive-looking edge. And for Black Friday, I'm pleased to share that you can now snap up your wardrobe building blocks for 20% off. Below, I've curated a sleek capsule wardrobe comprised entirely of Whistles sales items that will ensure you avoid that "I have nothing to wear" feeling. Featuring some of the brand's most beloved pieces, from classic jeans to that leather jacket (if you know, you know), each item has a timeless edge, ensuring a tiny cost-per-wear regardless of the discount. From day to night and office to cocktails, these styles can be swapped in and out to create chic looks for whatever your calendar holds. Plus, there are a few party pieces for those special occasions throughout the year.

Keep scrolling to explore the timeless Whistles pieces I'm eyeing up this Black Friday. 


Next Up: The Winter 2023/2024 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.