Fashion girls looking to up their makeup game, this one's for you. Finding your signature beauty vibe—the products, looks, and routine that feel most authentically you—can feel like a challenge. That's where this story comes in. We had a powwow between one of Who What Wear's most accessory-obsessed fashion editors and one of our hungriest makeup fiends (that would be me) to put together this guide to the makeup brand you should check out according to your taste in handbags. After all, your most-used handbag says a lot about your aesthetic in general. So we used that as a jumping-off point to round up this list of seven popular bags—from an eccentric Susan Alexandra style to classic Chanel—alongside the makeup brands and products that correspond best. Keep scrolling to see which makeup-handbag pairing speaks to you.
If you like By Far…
If you're a fan of the trendy, '90s-esque baguettes that have blown up lately thanks to models like Bella and Gigi Hadid, you'll probably be into cool-girl, natural-but-luxe makeup brand Kosas (newly available at Sephora). Pair the brand's featherlight matte lipstick in the pinky-brown shade Undone with the minibag above, and you'll be a dead ringer for Cindy Crawford circa '96.
If you like Susan Alexandra…
Susan Alexandra's bright beaded bags are all over Instagram and so are Milk's vibrant makeup looks. Those who don't shy away from color and quirk will love this brand.
Try Laura Mercier
Laura Mercier's high-end, makeup artist–beloved formulas match the classic French luxury of a vintage chain-strap Chanel. Whipping out the brand's iconic eye crayon or lipstick is just as elegant a statement as carrying this bag on your arm.
If you like Staud…
Virally popular among trend-forward fashion girls (but still super cool), Staud's Bissett bag is basically the style equivalent of Glossier's Generation G Lipstick, which all trendy but minimalist beauty girls own.
If you like Jacquemus…
If you adore Jacquemus's playful, whimsical French bags, odds are you'll enjoy the unique shades and high-performance formulas from high-end French brand Sisley (whose hydrating Phyto-Lip Twists are my personal holy-grail lip products).
Try Charlotte Tilbury
Lovers of this Milanese boudoir-inspired label's fun, frisky bags will surely fall for the glamour of Charlotte Tilbury's makeup. The brand's lipsticks, eye shadows, highlight-and-contour palettes, and more were basically made for an Italian film star.
If you like Dior…
These Dior saddlebags were huge in the 2000s, and now they've made a comeback. We all fell in love with Rihanna in the 2000s (can you believe the song "Umbrella" is 12 years old?) and now she's made her own sort of comeback—though she never really went away—by way of her mesmerizing makeup brand Fenty. So, we figured, natural fit.