Target's Next Designer Collaboration Is a Major Surprise
Brace yourselves: A collaboration between Victoria Beckham and Target is coming soon. The retailer announced in a press release that the limited-edition collection will be available on April 9, 2017, and will feature more than 200 pieces for both women and children. The best part? Prices range from $6 to $70.
"For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn't want to pay or can't pay designer prices," Beckham said in a statement. "I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base."
The collaboration is Beckham's first venture into designing clothes for kids, but something tells us that the mom-of-four will hit it out of the park. "From the outset of my brand, I have always designed clothes that I want to wear, and that's exactly what I have done here," she said in a press release, "but this time there are also clothes that my daughter would love to wear, too!"
Scroll down to see her Instagram announcement and shop her eponymous line before her Target collection launches!
Shop Victoria Beckham's eponymous brand:
These pants are as flattering as they are timeless.
Punch up a neutral outfit with a chic leopard-print clutch.
Are you excited about this collaboration launching next year? Tell us in the comments below!
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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