I Tried Everything From Valentino's New Beauty Collection—Honest Thoughts Ahead

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(Image credit: Courtesy of Valentino Beauty)

New makeup brand launches can feel exhausting these days, but sometimes there are exceptions. Especially when it comes to the legendary Italian fashion house Valentino. Even the most jaded beauty fan has to be a little bit curious. Valentino is the latest luxury fashion label to enter the cosmetics market, following the debut of Gucci Beauty and Hermès in 2019 and 2020, respectively. Sometimes a brand debut means playing it safe, with only a few products being released at first. But Valentino creative director Pierpaolo Piccioli did not come to play. The brand went full steam ahead, launching products in practically every category, including a 40-shade foundation offering (pretty much a requirement these days) and products with unique features (a double-ended eyeliner). And to ensure a truly inclusive shade range, Valentino did its homework, surveying 5,000 women across every continent.

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(Image credit: @marielodiandreakos)

Piccioli spoke about the evolution of the brand in press materials distributed with the cosmetics launch. "The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature,” said Piccioli. The makeup is encased in red and gold packaging, a nod to Valentino’s signature style, while the assortment itself has everything you need to create a classic beauty look, and then some. To show how limitless and versatile the products can be with a little imagination, Piccioli enlisted Valentino global makeup artist Raoul Alejandre to invent a variety of expressive looks, from otherworldly graphic liner to statement lips.

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(Image credit: Courtesy of Valentino Beauty)

The line seems to have it all, but would it appease yours truly? I decided to test the entire collection (almost) to find out. Read ahead for my honest opinion..and see which product just might be my new holy grail. 

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My Before:
(Image credit: @marielodiandreakos)

V-lighter Face Base Primer And Highlighter

Very Valentino 24 Hour Wear Liquid Foundation

Color Flip Eyeshadow Palette

Dreamdust Glitter Eye Shadow

Brow Trio Eyebrow Liner

Twin Liner Eyeliner

Magnificent Mascara

Eye2cheek Blush and Eyeshadow

Rosso Valentino Refillable Lipstick

Dreamdust Lip And Cheek Loose Glitter

My Final Look: Two Ways

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Without Lip Glitter
(Image credit: @marielodiandreakos)

All in all, I’m super impressed with the Valentino makeup line. I do have to warn anyone who is sensitive to fragrances in cosmetics, as both the foundation and primer have a pretty intense, floraly, sweet smell. I can be sensitive to scents, but this didn’t bother me. (I think I got used to it pretty quickly after application.) That eyeliner, though (marry me).

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With Lip Glitter
(Image credit: @marielodiandreakos)

Up Next: It's Time for Filipino Beauty to Have Its Moment—Here Are the Must-Know Brands

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.