The Designer Makeup Capsule: 11 Iconic Products We'll Love Forever and Always

Even beauty editors get industry fatigue, and while the ever-evolving influx of new brands, technology, and products is most certainly exciting, it can be easy to become jaded and overstimulated. (We'd guess even the most die-hard beauty junkies feel the same.) Every week, month, season, and year, there's a new It label, a new hero product, a new beauty anomaly everyone is saying is the absolute "best." While it's not our intention to throw shade at our favorite new beauty brands, there's something inherently relaxing about the classic and dependable formulas that are so good that they've been (and likely will remain) en vogue for years. Enter, designer makeup brands. 

Just like a quilted Chanel handbag or printed Gucci scarf will never fall out of style, neither will Dior's beloved Diorshow Volume Mascara or YSL's Touche Éclat All-Over Brightening Pen. Suffice to say, we love mixing new, ultra-buzzy staples into our makeup routine, but they'll always, always intermingle with certain designer makeup products that have, slowly but surely, gained a certain degree of icon status. To celebrate said icons, we've rounded up 11 top designer makeup brands and the two must-try products from each—the first being a holy-grail Hall of Famer and the second being a favorite we also highly recommend. Keep scrolling! A treasure trove of well-vetted designer makeup gems awaits just below. 

#1: Dior

The icon:

You'll also love:

#2: Chanel

The icon:

You'll also love:

#3: Giorgio Armani Beauty

The icon:

You'll also love:

#4: Tom Ford

The icon:

You'll also love:

#5: Givenchy

The icon:

You'll also love:

#6: Marc Jacobs Beauty

The icon:

You'll also love:

#7: Gucci

The icon:

You'll also love:

#8: YSL Beauty

The icon:

You'll also love:

#9: Hermès 

The icon:

You'll also love:

#10: Burberry

The icon:

You'll also love:

#11: Christian Louboutin

The icon:

You'll also love:

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.