I Tested Over 50 New Beauty Products in 2024—Here's What I'm Already Loving in 2025

Dewy sculpted skin all 2025.

When it comes to Biossance, I come for the ingredients and stay for the results. The lifting effect is so real.

My skin gets extremely dry during the winter, and this moisturizer has been a lifesaver. The texture is rich and glides on the skin so nicely. I wake up looking super refreshed and hydrated.

I'm too embarrassed to admit how many lip balms I own, but just know that this one is currently in my top five. It's clear, mint-flavored, and long-lasting with a high-shine finish.

I use this before and after Pilates to bring my skin back to life. I personally love being transported to the islands at 7:30 a.m. via this mist, but if you're sensitive to fragrance, be aware that this does smell like a tropical vacation.

I've been loyal to the same cleanser for the past two years, but this gem found its way into my rotation and I can't go back. It's extremely gentle and creates a smooth lather that removes all my makeup, even when I'm not double cleansing.

Dare I say these are the most effective pimple patches on the market?

Minimized pores and brightened skin in exchange for 10 minutes of uninterrupted self-care once a week? I'll take it.

Contrary to popular belief, this isn't just for soothing redness and irritation. It can also help you grow fuller and healthier brows.

This smells good and works even better. I spritz it into my curly hair after styling to reduce frizz and increase shine.

I wear my hair in a slick-back bun five days out of the week so I accrue a lot of product build-up. This detox shampoo is absolutely essential on wash days.

I'm not the biggest fan of curling mousses because they often result in crunchy curls, but this one is different. It gave me some much-needed definition without leaving my hair hard or stiff.

Speaking of definition, this custard shapes my 4B curls into soft elongated ringlets without leaving a white residue or flaking up. I'm such a fan.

A new addition to my wash day lineup that cleanses and removes build-up without stripping my hair.

I used every last drop of this scalp serum in 2024. 2025 will be no different.

In short, this has the formula of a skin tint with the coverage of a foundation. I'm sold.

I love makeup that doubles as skincare.

I have transitioned from sponges to brushes and this one is integral to my routine. I use the smaller brush to blend out my under-eye concealer and the larger brush for my blush.

My 2025 goals include glowy skin and flawless makeup. This is the first step.

Who What Wear editors can't shut up about how amazing this foundation is. Trust us, it's worth the hype.

I swear by the OG clear lip balm, so naturally, I had to grab the tinted shade as well. You can throw this in your purse to reapply maybe once or twice throughout the day. It's that longlasting.

My mom may or may not have stolen this from me, but that's just proof of how good this is. My lashes are full and long without looking clumpy.

P.S. This is the first mascara to receive the Arthritis Foundation’s Ease of Use® certification. Impressive!

I've said it once and I'll say it again: This $8 lip oil rivals the $40 one in your purse. Long-lasting high shine is hard to come by at this price point.

The finest mist with the biggest impact.

Your 2025 signature scent is loading. Trust me, this smells as elegant as the bottle looks.

Two words: silky and luxurious. I can't scoll on TikTok without seeing this brand.

I'm already prepping for my summer travels. This is an absolute must-have.

My drugstore deodorants are shaking. This is as luxe as it gets.

Name a superior body butter. I'll wait.

Pro tip: Use this oil-to-foam formula as a shaving cream during your next everything shower.