To Me, From Me: Lingerie That's So Good I'd Buy It for Valentine's Day


(Image credit: @veroocampos)

Valentine's Day couldn't come at a better time. I've decided to dive headfirst into my self-love era, and I'm not looking back. The self-love revolution has officially peaked. Post-Grammys, my current anthem is "Flowers" by Miley Cyrus, and just like Cyrus sings that she can buy herself flowers, I can buy myself lingerie. Whether you're 100% single and want to have something to wear on the big day or you're committed to someone who doesn't have a clue about buying gifts, don't be afraid to send some love to yourself this year. 

I was inspired to write this story when my endless scrolling found its way to the lingerie section of one of my favorite retailers. Honestly, I was blown away by the great work that designers have done, and I just need to share some of the amazing sets I found. If you're looking for your sign to wear lingerie for no reason, I think these 32 mind-blowing finds just might be it.

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.