I Shop for a Living—30 Products I've Added to My Valentine's Day Wish List
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Valentine's Day is so close you can almost touch it, and so begins the hunt for the perfect gift. Now, it doesn't matter if you're single, spoken for, or anywhere in between—you deserve to celebrate the holiday of love with a little treat. But where to start?
Millions of people fall into the rut of cliché gifts: a box of chocolates, roses, or (dare I say it?) a candle. However, as someone whose job is to shop, I'm a firm believer in practical gifts. Who doesn't love a cashmere sweater they can wear for years to come or a personalized gold bracelet? Keep scrolling for the 30 Valentine's Day gifts I recommend taking to checkout.
A French mistake? I think not.
Up next: This Niche French Perfume Has Over a Thousand Glowing Reviews at Sephora
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
-
Every Fashion Item I'm Already Eyeing for Fall 2025
It's never too early.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
Goodbye, Boring Basics—This Is the Elegant Trend New Yorkers Are Wearing With Tank Tops This Summer
Obsessed.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
I'm a Dad Who Works in Fashion—These Luxury Father's Day Gift Ideas Are It
Watches, jewelry, shoes, and so much more.
-
3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel Stale
Foolproof solutions.
-
I Can't Stand It When People Follow These Fashion Rules to a T
It's time to break the rules.
-
10 Style Tips That Will Make You Look Rich This Summer
Number four is already trending.