V-Day Is My Birthday, and I Love an Excuse to Shop—30 TikTok-Worthy Beauty Finds

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(Image credit: @c__bellamy)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

A lot of people hate on Valentine's Day, but I low-key love it—and not only because it's my birthday and I'm a sucker for sappy love stories. I love any excuse to shop, and if my birthday isn't reason enough, then a holiday that pressures us to overindulge in sweets, love, and pink and red products surely is. I'm officially old enough to admit when I don't really need something, but that doesn't mean that you don't need it. I can't help myself—"window" and "desktop" shopping brings me joy, and joy is all I can ask for on my day of birth. So with that in mind, I present to you 30 standout beauty finds. Some I've tried, and others are on my wish list, but everything is perfect for embracing this love-filled holiday. After all, we all deserve some self-love.

Up next: I'm Convinced These 30 Items Will Be the Backbone of My Spring 2023 Wardrobe

Group Executive Director, Branded Content and Beauty

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.