Seasonal Fashion
Learn more about Seasonal Fashion with the experts and editors at Who What Wear.
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The Only 9 Colours That Matter If You're Trying to Build a Rich-Looking Wardrobe
Quiet luxury in nine colors.
By Eliza Huber
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I Don't Sail, But TikTok's "Yacht Girl Summer" Is a Look I Can Get Behind
Ready, set, sail.
By Remy Farrell
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7 Surprising Trends That TikTok Has Declared "Dated" in 2023
Plus the seven it really rates.
By Remy Farrell
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The Summer 2023 Shopping Guide: Where to Buy the Biggest Trends of the Season
There's something for everyone.
By Remy Farrell
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Sunglasses Make an Outfit—5 Eyewear Trends Taking Over in 2023
Sun's out, shades on.
By Bebhinn Campbell
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Fashion People Agree: This Is Summer's Chicest Accessory Trend
It's in the bags and shoes and hats.
By Remy Farrell
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I'm Giving My Jeans a Break and Wearing These Trousers on Repeat Instead
Listen up, denim devotees.
By Remy Farrell
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Elsa Hosk Just Wore a Maxi Skirt in the Exact Way I Want to Wear a Maxi Skirt
An outfit worth bookmarking.
By Allyson Payer
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This Jumper Styling Trick Will Elevate All Your Basic Winter Outfits
Simple but so cool.
By Maxine Eggenberger
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23 Spring-Ready Jackets You'll Find on Our Wish Lists Right Now
From blazers to shackets.
By Maxine Eggenberger
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Run, Don't Walk: This & Other Stories Sell-Out Jumper Is Finally Back in Stock
But it won't be for long.
By Maxine Eggenberger
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I Haven't Shopped for 6 Months, and These Are the 7 Items I've Decided to Buy
I think you'll want them too.
By Emily Dawes
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I Just Tried the 8 Spring Trends You Can Shop on the High Street Right Now
Here are my honest thoughts...
By Lily Russo-Bah
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How to Master Scandi Style With 8 Major Trends From the Copenhagen Runways
New inspo incoming.
By Remy Farrell
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These 5 Controversial Trends Have Caused a Lot of Debate in Our Office
The showdown of the season.
By Remy Farrell
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Take Notes—This Is How to Rewear 7 Items From Your Winter Wardrobe in Spring
Wardrobe wonders.
By Remy Farrell
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3 Jacket Trends That Are Dominating at M&S, Zara and Mango Right Now
Affordable edit incoming.
By Florrie Alexander
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25 New-Season Pieces That'll Change the Way You Dress All Year Round
New year, new inspo.
By Who What Wear
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8 Items Every London Girl Has in Her Cold-Weather Wardrobe
We're always prepared.
By Maxine Eggenberger
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41 Perfect Winter Hits From Zara, COS and & Other Stories
Editor-approved heroes.
By Poppy Nash
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7 Strong Winter Outfits Featuring Skirts and Boots
A winning combination.
By Maxine Eggenberger
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The 7 Pieces I Won't Wear This Season and the 7 Trends I'm Really Into
Take it from an editor.
By Remy Farrell
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I'm a Seasoned Shopper, But Even I Was Wowed by These 9 Luxury Autumn Buys
I've done the legwork so you don't have to.
By Remy Farrell
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The Easy Outfit Formula Our Editors Plan on Wearing All Winter
Simple yet effective.
By Maxine Eggenberger
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8 Easy Dress Outfits That Make Up My Autumn Wardrobe
A look for every occasion.
By Maxine Eggenberger
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Reformation's Most-Loved Pieces Are Now Up To 70% Off—Inc Hailey Bieber's Dress
Run, don't walk.
By Remy Farrell
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10 Major Autumn Fashion Trends That Are Totally Worth Investing In
Prepare your wardrobe.
By Remy Farrell
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I'm a Fashion Editor, and These 5 Transitional Trends Get My Stamp of Approval
So long, summer.
By Remy Farrell
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The Autumn 2022 Shopping Guide: Where to Buy the Biggest Trends of the Season
Baskets at the ready.
By Remy Farrell
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I Just Built the Perfect Capsule Wardrobe With 6 Items From Arket
The new classics.
By Remy Farrell