Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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The Verdict Is Unanimous: This New Volumising Mascara Is Worth Every Ounce of Hype
Presented by Dior Beauty
We're all smitten.
By Shannon Lawlor
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Everyone Says These Are the Best Mascaras Ever Made, So I Just Put Them to the Test
False lashes, who?
By Grace Lindsay
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I Just Tried a Full Face of Lisa Eldridge Makeup—These Are the Best Products I'd Actually Buy
Beauty-editor approved.
By Grace Lindsay
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I Just Tried the Makeup Brand for Makeup Haters—These 9 Products Deserve Medals
Natural radiance in a bottle.
By Brittany Davy
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I’ll Never Splurge On Mascara Ever Again—This £15 Formula Is My New Ride or Die
It's refillable, too.
By Jazzria Harris
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Trust Us: These Volumising Mascaras Give False Lashes a Run for Their Money
Va-va-voom!
By Grace Lindsay
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This £15 Mascara Has Earned Me More Compliments in One Week Than I've Received in My Whole Life
People keep asking if I've had a lash lift.
By Shannon Lawlor
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I Just Tried a Full Face of Hermès Beauty—These Are the Best Products I'd Actually Buy
Luxury beauty at its finest.
By Grace Lindsay
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Next in Beauty Awards 2024: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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A Dior Makeup Artist Just Shared the Simplest Trick to Make Brown Eyes Pop
And it comes Gen-Z approved.
By Grace Lindsay
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring
New season, new makeup.
By Grace Lindsay
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5 Makeup Tips to Know If You're Trying to Disguise Tired Eyes
Simple but effective.
By Shannon Lawlor
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth Buying
Level up your makeup.
By Eleanor Vousden
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Beauty Insiders Can't Stop Talking About Benefit's New Mascara
And you get an exclusive 30% off.
By Florrie Alexander
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Everyone Is Searching for This Exact Makeup Look Right Now, and It's So Timeless
And wearable, too.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts
Zara saves the day once again.
By Mollie Burdell
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I'm a Beauty Editor, and I Love Boots—This Is What I Always Buy There
The affordable beauty products I swear by.
By Mica Ricketts
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10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts
A beauty editor's favourites.
By Grace Day
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I've Been Waiting Years for This Mascara—It's Best for Natural-Looking Lashes
It's the ultimate all-in-one.
By Shannon Lawlor
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If It's Full Lashes You're After, These 11 Mascaras Are Worth Your Attention
We're talking mega volume.
By Shannon Lawlor
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I've Used the Same Mascara for 10 Years—Could This New Formula Tempt Me Away?
Skincare-infused makeup lovers, this one's for you.
By Maxine Eggenberger
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I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 19
Tested and approved by me.
By Kristen Nichols
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10 Products I Used in My Teens That I Still Swear By at 31
Plus some that are staying in the past.
By Mica Ricketts
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I Try Tonnes of New Launches, But This £10 Mascara Is Set to Make History
Brace yourself for these results.
By Shannon Lawlor
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I Just Tried the New Victoria Beckham Mascara—These Are My Honest Thoughts
Has VB delivered?
By Mica Ricketts
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Byredo Makeup Is Finally Here, and It's Just as Beautiful as I'd Hoped
There's something for everyone.
By Shannon Lawlor
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I'm Convinced This Is Going to Be Autumn's Biggest Beauty Trend
And I'm not the only one.
By Maxine Eggenberger
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There Are So Many New Mascaras Out Right Now—These Are the Ones Worth Your Time
Because who doesn’t want great lashes?
By Shannon Lawlor