The "Dated" Product Old Hollywood Loved for Flawless Skin Is Making a Comeback


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Because my parents were born in the '40s, I've always had some *unique* personality quirks. For instance, I tend to feel more comfortable around older people than younger people. All of my childhood crushes were long deceased by the time I fell for them. (James Dean, Fess Parker, Marlon Brando… I could go on.) Corny jargon like "nifty" and "neat" were—and still are—a part of my regular vocabulary. I can name the artist of any oldies tune in under three seconds. Perhaps most importantly, as it pertains to this article, I've always been completely fascinated by Old Hollywood starlets and their beauty rituals. 

Due to the fact that I've probably spent half of my life thus far watching movies and TV shows from the '30s, '40s, '50s, and '60s, I've become acutely familiar with certain staple beauty products and trends associated with vintage glamour. A jar of pillowy cold cream is one such example. 


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According to the Unilever website, Pond's first debuted its iconic cold cream (beloved by the likes of Marilyn Monroe, Jackie Onassis, and now Kylie Jenner) in 1905, and Nivea's signature tin housing its own cold-cream formula also became popular in the early 1900s. (Ahem, it's still available today!) However, after digging around the internet, I discovered that original iterations of "cold cream"—an emulsion featuring trademark ingredients like water, beeswax, and olive oil—may have existed as early as 150 C.E. Eventually, it became the go-to cleansing and makeup-removal method for theatre actors, who typically wore extremely sticky and heavy makeup, before becoming more mainstream in the 1920s and beyond. 

While updated versions of many of the OG cold creams still exist today, there's been a lot of innovation, and similar products, like cleansing balms, are becoming more and more popular. So what are cold creams, and why have they always been such an entrenched component of the human beauty ritual? Keep scrolling for everything you've ever wanted to know. 


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What is cold cream?


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"Cold cream is the OG of cleansers and makeup removers," shares Joshua Zeichner, MD, FAAD. In fact, they're his go-to recommendation for clients with aging or extra dry skin and anyone dealing with glow-crushing winter temperatures and dryness.

"Cold creams are a mixture of certain fats—usually oils—and water. They gently remove dirt and grease as well as makeup without drying out the skin, and since they are so hydrating, they're also great for helping to protect the skin barrier," he adds.

What are the benefits of cold cream?


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According to Shari Marchbein, MD, FAAD, the benefits of cold cream vary, but most people use it as a gentle makeup remover that won't strip the skin thanks to its potent hydration properties. "Moisturising your skin is essential to help keep it hydrated and to help counteract the appearance of fine lines and/or the signs of skin discolouration," she tells us. "A suitable moisturiser like a cold cream can help prevent dryness, improve tone and texture, and protect the outer layer of the skin. Replenishing skin's natural moisture balance by moisturising daily is important, as environmental factors such as severe weather and sun can dry your skin and make it look dull."

Another benefit of cold cream? Its versatility! Marchbein explains that pretty much anyone can use cold cream, and it's especially dreamy for people with sensitive, dry, or normal skin. "Cold cream can also be used on acne-prone skin as long as the oils in the formula are noncomedogenic," she adds. Luckily, many of the top formulas on the market fit the bill and won't block or clog pores after cleansing. If you want to check a product's ingredients to see if it is, indeed, noncomedogenic, I love this tool that allows you to copy and paste an ingredient label to see if it passes the test. 

How to use and incorporate cold cream into your routine:


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Marchbein recommends starting out with clean, dry hands. With two fingers, scoop out a bit from the jar, and apply a light layer over your entire face. Gently massage it into your skin and then wipe it off with a cotton pad or warm washcloth for a glowing, ultra-moisturised complexion. (She's a fan of Pond's iconic Cold Cream Cleanser, which comes in at a breezy £7.)

"Cold cream is best used as the first step in a double-cleanse routine," Marchbein confirms. "For those who wear heavier makeup or feel a gentle cleanser alone is not enough to remove makeup and properly cleanse, a two-step process works really well. Double-cleansing is a technique of doing exactly what it sounds like—cleansing your face twice to help remove dirt and makeup completely. You can use an oil cleanser (my favorite is the Pond's Cold Cream since it has been tested to be noncomedogenic), cleansing wipes, or micellar water, followed by a gentle, creamy or foaming cleanser." Oil-based cleansers reign supreme as the first step in a double-cleanse routine since they actually help attract dirt, oil, and buildup—almost like a magnet—and effortlessly dissolve anything stubborn that's sitting on your face (e.g., sunscreen or heavy makeup).

The best cold creams: 

Up Next: 25 Products Celebs and Editors Swear By for Youthful Skin. 

This story originally appeared on Who What Wear U.S and has since been updated.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.