Lauren Cunningham
Lauren Cunningham is a freelance fashion and beauty editor covering runway reviews, fashion news, shopping galleries and deep-dive features for key mainstream women's magazines, including Marie Claire, Glamour, Stylist, Grazia, Harper's Bazaar, Vogue Business and, of course, Who What Wear. She's also recently founded her own independent magazine, Grounded, which offers insight into the wellness industry through the lens of expert Guest Editors.
At Who What Wear UK, you'll find Lauren's curated shopping guides, outfit inspiration and tips on how to recreate them, and she's often one of the first people to spot a soon-to-be-huge trend. She's also the person on the ground at Fashion Week (both the big four and smaller cities), keeping a close eye on how the industry is evolving.
If Lauren isn't travelling for work, you'll often find her hunched over her laptop in a coffee shop far from home as she's on a mission to find somewhere a little warmer to live.
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Trust Me: These Are The 9 Skirt Trends That Will Really Count This SummerSomething for every style and setting.
By Lauren Cunningham
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9 Cool Scandi Fashion Brands to Have on Your Radar for 2025 and BeyondTake note of these names.
By Remy Farrell
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11 Classic Summer Outfits Fashion People Come Back to Year After YearTimeless outfit inspo incoming.
By Bébhinn Campbell
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8 Simple Spring Outfits That Will Always Be ClassicPared-back style for the season ahead.
By Bobby Schuessler
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The “Ugly” Shoe Trend Fashion People Actually Wear All the TimeIt's perfect for spring.
By Natalie Munro