Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides at Who What Wear UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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Trust Me: This Elegant, Anti-Trend Handbag Brand Is About to Be Everywhere
And it's celebrity-approved.
By Florrie Alexander
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I Tried on a Load of Colourful Jeans—These 5 Shades Looked the Chicest
Bold denim is trending.
By Florrie Alexander
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Everywhere I Look, Celebs Are Carrying Timeless It Bags From This One Brand
True classics ahead.
By Florrie Alexander
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Suddenly, Everyone Is Wearing This "Dated" Necklace, and It Couldn't Look Chicer
A new take on a classic.
By Florrie Alexander
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I'm Building My Forever Wardrobe—These Are the Classic Pieces I'm Considering
A very 2024 capsule wardrobe.
By Florrie Alexander
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When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player
The 15 best on the market.
By Florrie Alexander
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Elegant, Anti-Trend and Understated—This Dress Trend Is Suddenly Everywhere
A day-to-night marvel.
By Florrie Alexander
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7 Easy Trouser-and-Trainer Outfits I'm Stealing From Celebrities
Time to get inspired.
By Florrie Alexander
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20 Work Dresses You Can Literally Throw On and Still Look Chic In
Because we all need easy outfit solutions at 7am.
By Florrie Alexander
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It's Official: All Our Editors Want This High-Street Wool Coat
Just in time for the cold snap.
By Florrie Alexander
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Every Fashion Person's Favourite Black Boots Are Finally Back in Stock
My most-worn shoe, all year round.
By Florrie Alexander
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I Can't Stop Thinking About This COS Skirt—3 Ways I'm Planning to Wear It
Sleek, elegant and a high-street gem.
By Florrie Alexander
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7 Wardrobe Foundations Fashion Experts Are Backing for 2024
Key buys ahead.
By Florrie Alexander
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6 Last-Minute New Year's Eve Outfit Ideas You Already Own
We promise.
By Florrie Alexander
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I'm a Fashion Editor—10 "Outdated" Fashion Habits I'm Leaving Behind in 2023
So long, farewell.
By Florrie Alexander
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Suddenly, So Many Celebs Are Wearing These “Overlooked” Trainers
The 2024 cult trainer has arrived.
By Florrie Alexander
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Zara’s 40%-Off Boxing Day Sale Is Here and, Wow, It's Good
This way to savings.
By Florrie Alexander
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It's Officially 2024 at NET-A-PORTER—5 Next-Year Trends I'm Already Shopping
New-season styles ahead.
By Florrie Alexander
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From Knitwear to Candles: 21 Timeless Gifts I'd Love to Open Myself This Year
These luxe gifts are sure to impress.
By Florrie Alexander
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I Just Assembled 6 Expensive-Looking Festive Outfits Entirely From M&S
'Tis the season to sparkle.
By Florrie Alexander
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I Asked a Stylist to Create 3 Chic Winter Looks Completely From Amazon Fashion
Spoiler: She nailed the brief.
By Florrie Alexander
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From Tennis Bracelets to Drop Earrings, I Adore These Party Jewellery Pieces
'Tis the season to shine.
By Florrie Alexander
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Chic Coats, Cosy Knits and It Bags—Loewe’s New Collection Is Peak Winter Luxury
New icons ahead.
By Florrie Alexander
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I’m a Fashion Editor Who Loves Gifting—22 Chic Pieces I’m Excited to Give
Cosy, chic and sure to impress.
By Florrie Alexander
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The 24 Luxury Items I’d Recommend for a Thoughtful Forever Gift
Courtesy of NET-A-PORTER.
By Florrie Alexander