
Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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Where to Go and What to Pack If You’re Planning A Stylish Trip This YearYour ultimate guide.
By Emma Spedding
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The Small Detail That Is Guaranteed to Elevate Your Summer StaplesYou don't need to spend a fortune either.
By Emma Spedding
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The Experts Have Spoken: These Are the Major Trends Defining 2024 WeddingsTake note.
By Emma Spedding
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Kate Moss's '90s Outfits That Look Just as Cool TodayCopy some of the supermodel's early looks.
By Emma Spedding
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6 Simple, Anti-Trend Outfits I'm Going to Rely on This SpringPulled together within minutes.
By Emma Spedding
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Your Stylish Guide to the Alps, Even If You Have Never Skied BeforeFrom where to stay to what to pack.
By Emma Spedding
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Fact: These 13 Retailers Always Deliver Epic Wedding Guest OutfitsAnyone else got so many invites?
By Emma Spedding
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This Affordable Handbag Label Is Like the Zara of the Accessories WorldYou'll want to bookmark this ASAP.
By Emma Spedding
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The 7 Simple Pieces Every Fashion Person Has in Their Cold-Weather WardrobeAnd they're more interesting than thermals.
By Emma Spedding
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Fashion Insiders Can't Get Enough of This French-Girl It BagIt's so chic.
By Emma Spedding
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All the Iconic Princess Diana Outfits We Want to See on The CrownFrom her wedding dress to the cycling shorts.
By Emma Spedding
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M&S Does the Very Best Knitwear, and These 25 Styles Prove ItFrom cashmere neutrals to cosy stripes.
By Emma Spedding
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I'm Buying All of My Winter Knits From This One High-Street StoreThey regularly appear on my Instagram feed.
By Emma Spedding
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5 Autumn Outfit Ideas You Can Try Out This WeekendFor anyone craving a new-season switch up.
By Emma Spedding
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The Experts Have Spoken: These Are the 4 Bra Styles Worth Investing InThe ultimate guide.
By Emma Spedding