
Elinor Block
Elinor Block was one of the earliest team members of Who What Wear UK, starting her tenure working across both Who What Wear and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. Elinor is a talented journalist who can turn their hand to anything from tried-and-tested skincare reviews to decoding the latest in sneaker trends, the latter being a particular area of interest during her time at Who What Wear. Elinor is now the Head of Editorial at fashion tech company Drest.
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I'm a Fashion Editor Born in 1999—These '90s Fashion Trends Get My ApprovalBaby, one more time.
By Ava Gilchrist
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Rhinestones! Velour! Low-Rise Jeans! Fashion Is Obsessed With Y2K, and These 17 Trends Have Stood the Test of TimeTime to get noughty.
By Elinor Block
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So EasyJust throw on and go.
By Elinor Block
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Why This Iconic 50-Year-Old Bracelet Is Still as Popular as EverFrom A-listers to fashion editors, everyone wants to own one.
By Elinor Block
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back DressesYou wouldn't even know they're there.
By Ava Gilchrist
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All The Most Stylish Women I Know Own a Pair of These Chic, Minimalist SandalsReady your pedicures.
By Elinor Block
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The 12 Best Strapless Bras of 2025, According to Editors and Real ReviewsSomeone had to find them.
By Elinor Block
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Decoding Y2K Fashion Trends: Here's What Actually Looks Good 20 Years LaterWe've gone into the archives.
By Elinor Block
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All of the '90s Fashion Trends That Have (and Haven't) Made a ComebackPrepare for plenty of throwback moments.
By Elinor Block
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Cycling Shorts Are Back for the Third Summer in a Row—Here's How to Wear ThemWe're channelling Princess Diana.
By Jazzria Harris
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5 Dress Styles an Etiquette Expert Would Never Wear to a ChristeningPlus, the dresses that get the green light.
By Elinor Block
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And Now, Our List of the Best T-Shirts of All TimeShop our editors' favourites.
By Elinor Block
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Every Fashion Expert Is Buying a Pair of These Non–Skinny JeansListen up, denim heads.
By Elinor Block
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COS' Expensive-Looking Crossbody Bag Is IG Famous—the New Shade Has All My AttentionThe entire team loves it.
By Elinor Block
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'80s Fashion Is Back—These Were the Most Iconic Looks at the TimePrincess Di still steals our hearts.
By Elinor Block