Every It Celeb, From Sofia Richie to Bella Hadid, Wears These 7 Jewelry Brands

It's a myth that celebrities only wear wildly expensive jewelry that practically requires its own bodyguard. We do a lot of investigation into the brands that celebs do wear and can confirm that their jewelry preferences are all over the map. Yes, they love their fair share of Cartier and Bottega Veneta, but despite that, we still see a lot of similarities when it comes to the other brands they choose to wear.

Chunky jewelry, '80s-inspired pieces, and mixed metals are the norm right now. But whether you're tapped into trends or prefer classic and minimal pieces, we found seven celebrity-backed jewelry brands that'll cater to any preference. You'll find a range of prices from under-$100 gems to high-luxury investments. Regardless, they're all going to make your jewelry box a happier, more beautiful place. Read on to shop the jewelry brands cool celebs rely on for their trendy everyday jewelry.

Jenny Bird

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(Image credit: @haileybieber)

If Hailey Bieber doesn't make you want to buy jewelry, I'm not sure who will. One of the brands she's most fond of these days is Jenny Bird. The brand makes luxe-looking rings, necklaces, and earrings at a much more attainable price than designer brands. Our editors are also big fans and always get compliments on their JB pieces.

Shop our picks:

Mateo

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(Image credit: @zendaya)

Mateo, a buzzy New York–based fine-jewelry brand makes pieces that are as suitable for the grocery store as they are for the red carpet. The brand's cool initial pieces are a celebrity favorite (Zendaya included).

Shop our picks:

Missoma

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(Image credit: @bellahadid)

Missoma's selection of classic and funkier pieces all have a vintage-like feel to them. Each piece is one you want to keep in your collection forever, and celebs like Bella Hadid and Selena Gomez seem to agree with us.

Shop our picks:

Mejuri

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(Image credit: @mejuri)

Despite being founded in 2015, Mejuri is a name that almost everyone knows, even those not in fashion. Celebrities like Sofia Richie, Rosie Huntington-Whiteley, Bieber, and Billie Eilish are fans.

While the Canadian brand first gained traction for its dainty pieces, it now offers a versatile range that includes classic hoops, chunky rings, and creative collaborations.

Shop our picks:

Jennifer Fisher

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(Image credit: @emrata)

If you see a celebrity in a pair of hoops at any point, there's a good chance that they're by Jennifer Fisher. Simple and modern, her designs go with everything and work for any occasion—hence their popularity.

Shop our picks:

Bottega Veneta

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(Image credit: @bellahadid)

When Kendall Jenner stepped out in Bottega's Drop Earrings, the style quickly took the internet by storm. We love Bottega's bags, but its jewelry always makes for the perfect fashion-forward statement. A wardrobe full of Bottega is goals.

Shop our picks:

Cartier

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(Image credit: @NICOLAANNEPELTZBECKHAM)

Okay, this might be an obvious one, but celebrities really do love Cartier. At a much higher price point than the rest in this list, the French jewelry brand offers pieces worthy of investment. 

Cartier is regarded as one of the first to create a jewelry watch with the Panthère, and since its launch in the '80s it's kept a strong celebrity following through the decades.

Shop our picks:

Next up, 5 Jewelry Trends That Will Define Summer 2023 and 5 That Definitely Won't

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.