You're Welcome: Summer's Rising Trend Is as Comfortable as a Bathrobe

When it comes to comfortable trends this summer, nothing beats the terry cloth styles—aka "towel" clothes—that we’ve been spotting all over our favorite influencers lately. Yep, the retro fabric reminiscent of 1970s poolside glamor is having a major moment right now and is making its way into our wardrobes this season in the form of cute and cool rompers, matching sets, bikinis, bucket hats, and cover-ups, to name a few.

The plush fabric may be heavier in weight than other summer fabrics such as linen or cotton, but its fluffy, quick-drying texture is perfect for keeping you cool on blistering-hot days, not to mention it's very handy for drying off after a dip in the pool or ocean. The fun trend already has a celeb following (Hailey Bieber is a fan) and exudes a fresh and free-spirited summer vibe, which is exactly what we need this season. Keep scrolling to see some of our favorite terry cloth pieces to shop right now.

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(Image credit: @terry.towelling)

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(Image credit: @rachelnosco)

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(Image credit: @lackofcoloraus )

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(Image credit: @lavestelaveste)

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(Image credit: @lucy_folk)

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(Image credit: @amaka.hamelijnck)

Up next, 43 under-$100 items for every warm-weather occasion.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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