Taylor Swift Joins TikTok and Immediately Makes This Reformation Dress Sell Out

Like many other 31-year-old millennials, Taylor Swift was a tad late to the TikTok scene, but it looks like she's ready to make up for lost time. She just joined the platform today and has already racked up over a million followers and over 5 million views on her debut video. And yes, #SwiftTok instantly started trending as well. Was there any doubt?
In the video, Swift cycles through different outfits that correspond to different albums, including Folklore, Evermore, Fearless (Taylor's Version), and Red (Taylor's Version), the last of which will be coming out on November 19. For Fearless, she wears the Reformation Joyce Linen Dress ($153), which immediately sold out after Swift's video. Here's the good part: You can still shop the same dress in other colors, and the same print is also still available in other styles. Scroll down to shop Taylor Swift's TikTok dress.
@taylorswift Lots going on at the moment: Red (my version) vinyl is up for presale on my site and oh I’m on tiktok now let the games begin 😺 #SwiftTok
♬ original sound - Taylor Swift
Taylor's Exact Dress
Shop the Same Dress in Other Colorways
Shop the Same Print in Other Styles
Shop More Reformation Dresses
Next: 28 Brand-New Ankle Boots to Wear With Jeans This Fall

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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