The Color Trend That's About to Be Everywhere for Spring

Last year, hot pink was the unexpected color that was absolutely everywhere. While hot pink is still sticking around in 2020, another equally bold color is emerging as the front-runner for fashion insiders: tangerine. Yep, we first spotted the sunny shade on the S/S 20 runways in collections from designers like Jacquemus and Bottega Veneta, but now, it has officially made its way into the wardrobes of celebrities and the fashion set.

Early adopters like Rosie Huntington-Whiteley have already been spotted wearing an orange faux-leather dress from Nanushka, while Hailey Bieber was snapped in a pair of bold sneakers from the latest Adidas Originals x Ivy Park drop. It's also a favorite on the street style scene—Moda Operandi's fashion and buying director, Lisa Aiken, has been quick to work the shade into her wardrobe.

While tangerine is getting plenty of play right now, it will continue to be an important color long into 2020 in every fashion category—from dresses to shoes to swimwear. Tangerine is certainly the dominant hue that feels the freshest, but we're also seeing other shades of orange gaining popularity. Ahead, shop my edit of the best orange fashion pieces to add to your wardrobe.



(Image credit: @rosiehw)

On Rosie Huntington-Whiteley: Nanushka Emery Vegan Leather Wrap Dress ($695); Bottega Veneta Jodie Shoulder Bag ($2450), Python-Print Coil Sandals ($1220), and Necklace (price upon request); Celine Sunglasses; Jessica McCormack Superdelic Cloud Ring; Patek Philippe Nautilus Watch

The mix of sunny shades is something I will be repeating immediately.



(Image credit: Splash Images)

On Hailey Bieber: Adidas x Ivy Park Sports Bra, Cycling Shorts, Cargo Pants, and Nite Jogger Sneakers ($16); Kanye West Long Sleeve Shirt; Jennifer Fisher Baby Samira Hoop Earrings ($500); Celine Edge Sunglasses

Clearly, this is a trend that Hailey Bieber is very much behind. I'm making a note to wear multiple shades of orange in the same look.



(Image credit: @lisa.aiken)

Straight from New York Fashion Week, this is the way to wear orange like an insider.



(Image credit: Victor Virgile/Getty Images)

Bottega Veneta has proven to pave the way for the biggest trends season after season, and S/S 20 is no exception.



(Image credit: Courtesy of Jacquemus)

Jacquemus displayed his S/S 20 collection in a lavender field in the south of France, showcasing a number of stunning tangerine pieces.



(Image credit: @lonelylingerie)

We're also seeing the orange color trend in the world of lingerie in the collections of brands including Lonely and Hanky Panky.



(Image credit: @peonyswimwear)

It's no surprise that the tangerine color trend is also present in swimwear—notably one of the defining trends for swimsuits in 2020.

Next, discover nine emerging brands that will define street style this month.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.