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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All
Definitely a yes.
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I Exclusively Wear Liquid Blush—Here Are the 13 Best for Just-Pinched Cheeks in Seconds
They're *almost* too good to be true.
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"Soft Matte" Makeup Is Trending for 2025—These 17 Setting Powders Are the Portal to Success
Expert picks and pro tips ahead.
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Cashmere Eyes! HD Skin! Espresso Lips! 4 Glam Makeup Looks to Copy RN
Sponsor Content Created With SHEGLAM
These will make you look like a million bucks.
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Doechii's Met Gala Look Includes a Detail You Can Only See If You Zoom Way In
It's swoon-worthy.
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They give me a finish that's always glowy, never greasy.
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Prada, Dior, and Givenchy: I'm Crossing Off Items on My Luxury Beauty Wish List During This Short Sale
Here are my top 10 picks.
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Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed With
Personally tested by WWW beauty editors.
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$22 or Less: Beauty Editors Share Their Desert-Island Drugstore Beauty Products
They're so under-hyped.
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If I Could Only Use 15 Beauty Products, I'd Choose These
My essentials for glowing skin.
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I Cringe at My 2011 Prom Photos—Here's How I'd Upgrade My Makeup for 2025
Sponsor Content Created With SHEGLAM
Talk about a transformation.
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Hailey Bieber Applies This $20 Korean Jelly Blush on Top of Her Rhode Ones (so Now I Will Too)
It gives her soft, matte, and cloud-like skin.
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I Asked Beauty Editors to Test 3 TikTok-Viral Lip Stains—This Was the Undeniable Favorite
Honest thoughts ahead.
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There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights
This dancer is living life with no limits.
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Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella
It's selling out fast.
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
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I Never Thought This "Dated" Lip Color Could Look Cool Again—Here's Why It's So Back for 2025
Martha Stewart and Julia Fox have convinced us.
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
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This Lip-Contouring Guide Is Essentially Your Cheat Sheet for a Fuller Pout, Sans Needles
A plumper pout has never been so painless.
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I'm Calling It: Cherry Blossom Makeup Is the Enchanting, Hailey Bieber–Coded Trend We'll See All Spring
It's too elegant to ignore.
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave
Plus, more options for mature and dry skin.
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I Found Them: The 15 Best Waterproof Mascaras for Swimming, Summer, and Sobs
Black and brown formulas that beat the summer heat.
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I Wore a Different TikTok-Viral Blush Every Day for a Week—This Won Hands Down
I was surprised by the winner.
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FYI: This $10 Brow Gel Has Created a Complete Frenzy on TikTok
I gave it a try.
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I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication
The winner might surprise you.
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I Asked 13 Editors and MUAs to Drop Their #1 Lip Combo That Always Attracts Compliments
You asked, we answered.
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Brenda Song Just Shared Her Modern, Minimalist Makeup Routine—I'm Copying All of It
Yay me!
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key
Our top picks for every vibe.
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks
They will never go out of style.
