I wish you could see the tea in our beauty group chat at work. I'm not kidding when I say no product or brand is immune to our sky-high standards. "As a longtime makeup lover, I've used a lot of products over the years," says Sahara Clement, copy editor at Who What Wear (who, BTW, has the glowiest skin you've ever seen). "I've tried everything from expensive products to drugstore finds, and through it all, I've learned one very important thing: cost does not correlate to quality." I couldn't agree more, and whenever this sentiment comes up, my fellow editors can't help but gush about one brand in particular. "Few brands embody this better than SHEGLAM," Clement says, touting the effective, affordable, and long-lasting formulas. But she's not the only one waxing poetic about these makeup products that cost less than a pumpkin spice latte.
"SHEGLAM products are so easy to work with. The formulas feel beautiful on my skin and blend together seamlessly—especially the Lumi Lock & Go Foundation ($12), which is a new favorite of mine," says McKinna Pace, content creator and associate director of creative strategy. Beauty editor and makeup magician Alyssa Brascia highlighted the foundation's impressive shade range. "It has a diverse range for dozens of skin tones," she shares. "Plus, the blush and lip tint ranges feel particularly warm and current for both trending makeup looks and the cold-weather season." Given the brand's praise, I asked these three beauty experts to share a fall makeup look that's easy to re-create and easy on your wallet. Keep scrolling for these must-know looks.
Face: It may be fall, but you can count on me for a warm, radiant makeup look no matter the season. After priming my face, I applied the Lumi Lock & Go Foundation ($12). It melted flawlessly into my skin, somehow managing to be both super lightweight and high-coverage enough to conceal my dark spots. As someone who wears foundation every single day, I'm always searching for one that looks and feels natural while still evening my tone, smoothing any texture, and boosting my radiance. Usually, that's a lot to ask for, but this foundation does it all with ease. I got compliments on my glow all day long!
After foundation, I added three dots of the Squeeze & Dot Matte Blush ($6) in Almond Brittle to the tops of my cheekbones to give me a wind-flushed look that feels fitting for the season. I can be a little blush-blind (and what about it?), so I love that this one is pigmented yet buildable, letting me achieve just the right amount of color.
Eyes: I'm not much of an eyeshadow person—shout-out to my fellow hooded-lid girls—but I still wanted a bit of shimmer, so I used the Lunar Jelly Frosty Eyeshadow Stick in the shade Frozen Cocoa ($8). It glided on smoothly and added some subtle sparkle without taking away from the overall warmth of the look. My makeup simply doesn't feel complete without a swipe (or five) of mascara, and the Lashlighter Infinite Tubing Mascara ($6) understood the assignment, lengthening and defining my lashes while making my eyes pop.
Lips: Finally, I smoothed on the Glazed & Locked Glossy Lip Tint ($6) in the shade Biscuit Bite, completing my radiant, earth-toned look with a gorgeous mauve-brown lip. And because it leaves a tint, I didn't have to reapply nearly as often. My makeup looked just as fresh at the end of the day as it did at the start.
Face: To start the look, I stippled the Lumi Lock & Go Foundation ($12) onto my skin, and the result was a dreamy veil of blurred skin with a juicy, luminous sheen, thanks to the hydrating formula. I loved that it didn't cover my imperfections in a cakey way, but provided soft coverage I could adjust with thin layers of additional product. It cloaked redness, softened the appearance of blemishes, and diffused my skin, all while hitting it with hydration. Glowy fall skin is hard to come by, but it's a sure thing with this foundation.
The next step was a healthy wash of toasted fall blush. I used the Squeeze & Dot Blush ($6) in the burnished mauve shade, Heart Wish—and a healthy amount of it, too, as the pigmentation was sheer and lovely for building up to my desired intensity. I then effortlessly diffused the color with a fluffy SHEGLAM makeup brush.
Eyes: Time for my favorite part: eyes! In the era of classic romance book-to-film adaptations and romantasy, a whimsical, romantic fall eye feels very en vogue for fall 2026. To capture this essence, I used the Lunar Jelly Frosty Eyeshadow Stick ($8) in the dimensional mauve shade, Pearl Matrix, slathering the sparkly stuff all over my lids and blending with my finger to diffuse the color. This formula, too, was extremely sheer and easy to layer for more intensity, which makes this stick a great option for both people who want a barely tinted, luminous glow and an icy plum eye. I followed that step with a few staccato pumps of my eyelash curler, then coated the freshly shaped lashes with the Lashlighter Infinite Tubing Mascara ($6) for hold and definition.
Lips: All that was left to do was apply my lip, which included the Glazed & Locked Gloss Lip Tint ($5) in the rosy nude shade Honey Whip. This glossy stain imbued its stunning color onto my lips once the hydrating formula sank in.
Face: I am a glowy girl through and through, no matter what season we're in. For fall, I love leaning into warm browns, soft shimmer, and a little extra glow to bring some warmth and whimsy into the colder months. I started with the Lumi Lock & Go Foundation ($12), which gave me the prettiest, even, glowy base without feeling like I had a full face of makeup on. The hydrating serum-cream texture gives me that fresh, luminous glow, and it didn't feel heavy or cakey. It feels like my skin, just having a really good day. Then I went in with the Squeeze & Dot Blush ($6), which literally melted into my skin. These two are a match made in heaven.
Eyes: Now for my favorite part: a little extra sparkle. I'm all about making my products work overtime, and my favorite little trick is using the Lunar Jelly Frosty Eyeshadow Stick ($8) as a highlighter for that “did you just get back from vacation?” glow. I'll dab it on the high points of my cheeks, the tip of my nose, and even my Cupid's bow for that extra pop of shimmer. It's such an easy way to make the whole look feel cohesive without having to use a million different products. I used the Good Grip Primer ($11) to help lock everything in because, let's be real, once my makeup is done, I don't want to think about it again for the rest of the day. Next up, my forever favorite, the Lashlighter Infinite Tubing Mascara ($6). I'm a mascara girl until the day I die, and this one just gets it. It separates, lengthens, and gives my lashes that perfect little something without looking overdone. I genuinely reach for this in every look and every season.
Lips: And finally, the Glazed & Locked Gloss Lip Tint ($5). Color and gloss in one swipe? Say less. It's the perfect finishing touch to bring the whole warm, glowy look together.
