The Summer Trend I'm Just Wild About

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(Image credit: @kristenmarienichols)

This spring, I talked about my fascination with “nouveau milkmaid tops”—those delicate tops with pretty frills and ruffles you’re probably seeing everywhere at the moment. Man Repeller is also on board, boiling down the resurgence of the “somewhat archaic-seeming aesthetic” to a few possible reasons. They called out everything from “pretty white blouse mania” to “nightgowncore” to “prairiecore”—essentially a few micro-trends that have led to milkmaid pieces in the closets of fashion girls everywhere.

To me, one of the most interesting silhouettes that has arrived alongside these nouveau-milkmaid pieces is the sweetheart neckline. More and more, I’m seeing it pop up in top and dresses and even swimsuits. My theory is that it’s the evolution of last year’s bustier, but this time a little bit softer and more romantic. I’m certainly on board and have been adding the pieces to my summer wardrobe for the months to come. Ahead, shop my edit of pieces with sweetheart necklines. 

Tops

Dresses

Swimsuits

Now read more about the nouveau milkmaid phenomenon.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.