It's Official: This Will Be the Most Popular Halloween Costume of 2016

Ever since the premiere of Netflix's Stranger Things, the incredible cast and the characters they play are all anyone can talk about. Teenagers Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo already made their way into the fashion world. They've hung out with Louis Vuitton's Nicolas Ghesquière in Paris (NDB, right?), and the darling of the group, Millie Bobby Brown, just landed a magazine cover. Needless to say, we had an inkling fashion girls will be dressing up as her Stranger Things character, Eleven, this Halloween—and shopping site Lyst has the stats to back it up.

According to Lyst, shopping habits over the past week indicate that the leading ladies of the show have consumers shopping for picks inspired by their characters: "80% of people who searched 'pink collar dress' over the same seven days also searched for 'tube socks'—yes, really," notes the report. Also, one particular ASOS Peter Pan collared dress has been viewed once every 3 minutes, and tube sock sales have spiked 34% this past month.

As for Barb and Nancy, "271 people have typed (just) 'Barb' into the Lyst search bar since the beginning of August," and shearling jacket searches have gone up 223% compared to the same time last year. We don't know about you, but we're totally digging the pink dress–and–jacket combo with a pair of sneakers. Talk about a comfortable and stylish Halloween look!

Check out the three Stranger Things actors below and the pieces you'll need to complete the costume.



Netflix, Courtesy of Everett Collection



Curtis Baker/Netflix, Courtesy of Everett Collection



Netflix, Courtesy of Everett Collection

Will you be dressing up as one of the characters in Stranger Things? Tell us in the comments.

Opening Image: Netflix, Courtesy of Everett Collection

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