21 New Buys From & Other Stories, Zara and COS That You'll Mistake for Designer

It would impossible to count the number of times that I've been stopped in the street and asked where an item I was wearing was from and the answer has been high street. What usually follows is surprise, but after years of mixing affordable pieces with some savvy designer investment buys, I think I've mastered the art of high/low dressing in a way that makes sense. In all honesty, the quality of the high street's offerings has improved so significantly over the years that I'm always confident in its ability to deliver accessible takes on runway pieces (helping me to elevate my wardrobe in the process), but none more so than & Other Stories, Zara and COS.

@aidabadji_ wearing a Zara dress

(Image credit: @aidabadji_)

Aïda wears a yellow dress from Zara.

We're only at the start of the summer season and already Zara and COS have been serving up fresh best-sellers and invigorating styles for the new season. Linen blazers, wide-leg trousers and beloved classics have all caught our eye. And, if you are searching for pieces perfect for the beginning of summer, look no further than & Other Stories. Scouring their new-in reads like a who's who of predictable bestsellers, from the elegant dresses to the kitten heel sandals that look far more expensive than their high street price tag.


(Image credit: @y.a.t.r.i)

Yatri wears a shirt and tailored trousers from COS.

So, to help you find all of the pieces that look like they've walked straight off the runway, I've taken the labour out of hunting through the new-in sections, and put together a handy little edit for your perusal. Should you be on your lunch break, scrolling of an evening or looking for something exciting to liven up your commute, these are 21 pieces from & Other Stories, Zara and COS that I think you'll love, and believe me when I say–no one will know that they're high street.



Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.