5 Trending Colours & Other Stories Is Backing Right Now

It feels like getting up in the morning is just that bit harder in January. The grey mornings and bouts of rain don't lend themselves to an enthusiastic jump out of bed or the feeling of being ready for the day. But we think there's something to be said about dressing for the days you want, not the days you have. As much as we love a black, white and grey uniform, perhaps our clothes can help brighten up these gloomy mornings. And clearly, & Other Stories agrees. 

While scrolling through its new-in section, as I do pretty much every day, I noticed that & Other Stories has an array of exciting colours that are destined to inject joy into even the rainiest days. It might feel daunting for anyone who sticks to a minimalist regime when dressing, but these vibrant pieces add contrast to classic neutrals and can be relied upon for years to come. Keep scrolling to explore new colours that will work hard in your wardrobe. 



(Image credit: @andotherstories)

Ever since Bottega green flooded our fashion lexicon, I've found myself turning to this colour more and more. The wide array of shades from softer pastels to deep forest greens allow this colour to fit easily into anyone's wardrobe and easily mix with staple neutrals.




(Image credit: @andotherstories)

Whether dopamine dressing is your thing or you just want to try something new, orange is a great colour to look to. Not only does it look great with classic white and black, but it's particularly impactful paired with navy or denim. 



(Image credit: @andotherstories)

If you're reserved when it comes to colour, blue is an easy place to start. Navy shades will ease you in, or upgrade to bolder cobalt. & Other Stories offers up a wide array of stylish pieces in this universally flattering colour. 



(Image credit: @andotherstories)

Brown doesn't exactly fit with the "vibrant" theme, but it's often overlooked, and it's high time we made some space for it. Just as elegant as classic black, this hue combines easily with all our vivid hues and grounds soft pastels just as well. 



(Image credit: @andotherstories)

Yellow has long been considered a difficult colour to wear, but it's simpler than it may seem. As someone with blonde hair, the deeper mustard hues aren't as favourable on me, so I simply look to lighter shades. But for those who suit it, bold yellow and mustard shades pack a real punch. 

Up next, Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.