10 Spring It Bags I Saw on Instagram and Immediately Wanted to Buy

It's pretty much my job to shop online, and I find plenty of fashion things to covet that way, but the most powerful marketing for me is seeing something on repeat on Instagram. And when said thing is on cool fashion people's accounts, it's safe to say you have an It item on your hands.

Whenever a new season is nearing, I become obsessed with figuring out what the next It bags are, and Instagram and TikTok make this far easier to do. And I don't know what it is about spring 2023, but there are a lot of stunning new bags—so many that if you're in the market for a new bag, I wish you luck.

That said, I'm happy to report that I'm here to at least help you narrow it down a bit, with a little help from Instagram. Scroll to get to know (and shop, if you're so inclined) 10 of the best It bags of spring 2023, all of which are raking in the likes.

Prada Moon Bag


(Image credit: @emilisindlev)

I've been in love with Prada's Moon Bag reboot since it was first released last year, but it wasn't until this year that the fashion crowd really caught on. Since fashion month began, I've been seeing it everywhere—and now I'm even more obsessed with it.

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Toteme T-Lock Bag


(Image credit: @lindatol_)

If quiet luxury is more your thing, allow me to put Toteme's T-Lock Bag on your radar. It's a timeless everyday bag and the price point is actually quite good for a designer handbag of this quality.

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Bottega Veneta Sardine Bag


(Image credit: @monikh)

Truth be told, it took me a minute to come around to this bag because I wasn't sure how fond I'd be of holding the metal bar, but I'm full-blown in love with it at this point. The bar is obviously the best part of the bag, aesthetically speaking, and it actually looks quite comfortable to carry.

Gucci Jackie Bag


(Image credit: @aimeesong)

Okay, so I know that Gucci's reimagined Jackie Bag has been around for a couple of years now, but it's become wildly popular as of late. At this point, I'm fully convinced that it's a worthy investment because it would be in my bag wardrobe for years to come.

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Loewe Goya Puffer Pleated Bag


(Image credit: @annabelrosendahl)

I already like Loewe's Goya puffer bags, but when I saw the new pleated iteration, I really fell in love. I think the pleating adds more of a classic look, which is what I gravitate toward when purchasing a bag.

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Givenchy Voyou Bag


(Image credit: @anaasaber)

Givenchy's brand-new Voyou Bag is a slouchy bag lover's dream (a look that happens to be very trendy right now). The moto vibes feel fresh but they're subtle, so you won't have to worry about it looking dated after the moto trend peaks.

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Miu Miu Matelassé Top-Handle Bag


(Image credit: @bettinalooney)

Matelassé is a trademark of Miu Miu at this point, and it never gets old. With the rising popularity of the bowler bag trend, I have my eye firmly placed on this particular matelassé bag.

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Khaite Olivia Bag in Red


(Image credit: @lucywilliams02)

Khaite's Olivia Bag isn't brand new, but given that red is such an It color right now, I'm again drawn to the slouchy hobo bag. It's the perfect laid-back yet impactful accessory for spring.

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Coach Tabby Bag


(Image credit: @slipintostyle)

Coach's Tabby Bag is ridiculously cute and it's less than $500, so it's easy to see why my Instagram feed has been flooded with it.

Loewe Paseo Bag


(Image credit: @carodaur)

Yep, Loewe made it on this list twice. I'm so intrigued by the shape of the Paseo Bag. It feels incredibly fresh, and Loewe bags have a way of staying in style years after they're released. It also comes in a chain-strap version. 

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Shop More Covetable Spring Bags

Next up, the low-key luxury bags celebs carry everywhere.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.