If you were to look at our Bookmarks tab right now, you'd notice Shopbop is ranked pretty high up there. I mean, can you blame us? As you're surely aware, the mega-retailer restocks the It trends of the season from the coolest brands at a variety of prices every single day—i.e., there’s something for everyone all the time. But given the wide assortment of goods, sifting through it all to find the best and most current merchandise for you can sometimes feel a bit overwhelming. To streamline this process and make online shopping as easy as possible as you prep for the holiday season, we tapped Shopbop Fashion Director Caroline Maguire to spill her expert hacks to navigate the site like a true Shopbop pro. Keep scrolling to learn more and shop some of the best items online right now.
1. Remember: 7:18 a.m.
"Most Shopbop customers know that we launch new items daily Monday through Friday. What’s even better to know is when this new product goes live. Monday through Friday at 7:18 a.m. ET, we upload hundreds of new items—honestly can't think of a better reason to wake up early."
Shop recently added items:
Because sometimes your black ankle boots need a break.
You'll live in this topper all season long.
We bet you never knew you needed a "lantern" bag.
2. Don't forget the hearts.
"I use our heart functionality all the time. Each morning I go through our What's New tab and heart the items I'm loving. From there, I head to My Hearts to edit down to the items I really want. It's a great way to keep everything in one place."
Shop items Caroline has hearted:
Yes, this is as cozy as it looks.
These are what we call party pants.
A welcomed update to your going-out clutch.
3. Always sort.
"Everyone at the office has their own Shopbop sort strategy. For me, I always sort by size, then category, then by price and leave all of the color options in to find the right selection I am looking for."
Shop must-haves:
If you're really looking for a forward NYE look.
It's all about the details here—the stitched accent, pretty color, and contrasting block heel.
The white buttons give these straight-leg jeans a fresh twist.
4. Don't forget to check the size description.
"We take sizing seriously. We measure all items on Shopbop to give the best size up, size down, and true to size recommendations. This always helps me when I'm trying out a new brand's fit."
Shop more:
A puffer is an absolute winter essential.
You could wear this festive top to so many holiday parties.
Give your go-to winter ensemble just the pop it needs.
5. Check the content section.
"We launch new front page stories 365 days a year for inspiration. From new brands we are obsessed with to editor and staff picks, these stories offer a curation of the products that we are most excited about."
Shop editor-favorite picks:
A puffer scarf? Now that will keep you warm.
Wear these to the office with a blouse, on the weekend with a hoodie, and everywhere in between.
It's the heel and plush fabric that make these pumps particularly noteworthy.
6. Follow Shopbop on social.
"We give you the inside scoop on the latest trends, sales, and more on the @shopbop Instagram. Plus, you can check out what's in my cart, staff favorites, and interviews with our designers. Stay in the know."
Shop items inspired by IG:
New work flats that mean business.
Just imagine the likes you'll get with this leopard coat front and center on the IG.
A white bag absolutely works during the winter months.
7. Don't miss the gifts section.
"We just launched our game show–themed holiday gift guide—start your holiday shopping early this season and make everyone on your list a winner."
The perfect gift for any fashion girl on your list.
Top off your BFF's winter look.
Next, check out more Shopbop items we're adding to our carts.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Nordstrom FindsEverything is under $150.
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H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sell-out is imminent.
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The 30 Items Set to Define Winter 2025 FashionWhat to buy before the temperatures drop.
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Looking Chic This November Means Owning These 10 ItemsBring on the compliments.
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Yes, Affordable Cashmere Lounge Sets Do Exist—These Are the 17 Best OnesThese will sell out fast.
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Here's the Comfy Yet Incredibly Chic Boot Style Fashion People Are Already Wearing on RepeatThese make any outfit look more expensive.
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This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
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These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out.
