7 Tricks to Shop Shopbop Like a Pro, From Fashion Director Caroline Maguire


(Image credit: @shopbop)

If you were to look at our Bookmarks tab right now, you'd notice Shopbop is ranked pretty high up there. I mean, can you blame us? As you're surely aware, the mega-retailer restocks the It trends of the season from the coolest brands at a variety of prices every single day—i.e., there’s something for everyone all the time. But given the wide assortment of goods, sifting through it all to find the best and most current merchandise for you can sometimes feel a bit overwhelming. To streamline this process and make online shopping as easy as possible as you prep for the holiday season, we tapped Shopbop Fashion Director Caroline Maguire to spill her expert hacks to navigate the site like a true Shopbop pro. Keep scrolling to learn more and shop some of the best items online right now.


(Image credit: @carolineinnycity)

1. Remember: 7:18 a.m.

"Most Shopbop customers know that we launch new items daily Monday through Friday. What’s even better to know is when this new product goes live. Monday through Friday at 7:18 a.m. ET, we upload hundreds of new items—honestly can't think of a better reason to wake up early."

Shop recently added items:

2. Don't forget the hearts.

"I use our heart functionality all the time. Each morning I go through our What's New tab and heart the items I'm loving. From there, I head to My Hearts to edit down to the items I really want. It's a great way to keep everything in one place."

Shop items Caroline has hearted:

3. Always sort.

"Everyone at the office has their own Shopbop sort strategy. For me, I always sort by size, then category, then by price and leave all of the color options in to find the right selection I am looking for."

Shop must-haves:

4. Don't forget to check the size description.

"We take sizing seriously. We measure all items on Shopbop to give the best size up, size down, and true to size recommendations. This always helps me when I'm trying out a new brand's fit."

Shop more:

5. Check the content section. 

"We launch new front page stories 365 days a year for inspiration. From new brands we are obsessed with to editor and staff picks, these stories offer a curation of the products that we are most excited about."

Shop editor-favorite picks:

6. Follow Shopbop on social.

"We give you the inside scoop on the latest trends, sales, and more on the @shopbop Instagram. Plus, you can check out what's in my cart, staff favorites, and interviews with our designers. Stay in the know."

Shop items inspired by IG:

7. Don't miss the gifts section.

"We just launched our game show–themed holiday gift guide—start your holiday shopping early this season and make everyone on your list a winner."

Next, check out more Shopbop items we're adding to our carts.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.