The Fashion Girl's Guide to Shopping for Baby Clothes


Getty Images

At 28 years of age, I can confidently say I know how to dress myself. I know which labels to seek out, the shapes that suit my figure, and the colours that will work with my existing wardrobe.

I'm also pregnant.

While I've loved the challenge of dressing for my new shape, in a few months' time I'll have an even better styling task. I'll be responsible for dressing a mini human. One who will grow out of everything I buy in approximately 8.4 seconds, and require at least four outfit changes per day. Needless to say, that is a lot of looks.

Filling baby's wardrobe has become my new favourite pastime—sourcing stylish pieces in durable fabrics that are easy to wash (and comfy to wear) is even more satisfying than discovering a pair of size 38 Gianvito Rossi pumps in a Net-a-Porter sale (really). 

If you're also expecting, or simply want to purchase a gift for a fussy new mum, scroll to discover the baby boutiques every fashion girl will love. 

Alex and Alexa

Alex and Alexa is a treasure trove of designer babywear. With pieces from Chloé to Burberry, Stella McCartney to Tommy Hilfiger, this store is ideal for gifting or special occasions.

Yoli and Otis

Designed in Byron Bay, this ethical label is often sold out—the dreamy cotton basics are equally wearable for mum and baby.


If you envision your little one in nothing but stylish pieces in muted tones, Minikin will soon be on your favourites list—there's not a fluorescent colour in sight. 


It's no secret we're huge fans of Bassike here at Who What Wear Australia (I've been living in these elastic waist shorts all pregnancy), so it makes sense the brand's mini range is just as coveted. While a little pricey, the same high-end design and sustainable manufacturing applies—these pieces are built to last.


Bondi's Printebebe is the brainchild of ex-Vogue stylist Fiona Kowlaski, who founded the label when she realised the impracticality of dressing her daughter in nothing but crushed white cotton. 

The line comprises of fuss-free printed basics designed to be mixed and matched—perfectly suited to tan leather sandals. While the label started with breezy dresses for girls, the S/S 17 boys' capsule collection is just as sweet. 

Jack and Willow

A one-stop shop for local artesian and international brands such as Hubble and Duke, Shirley Bredal, Anarkid and Huxbaby, this curated store is also home to chic children's art and interiors. 

Gaia Organic

Eco-friendly and socially responsible, the clever folk at Gaia have not only designed tactile pieces that are timeless and luxurious, they're also future-proofing baby's world by ensuring every piece is kind to the environment. 

Bonus points for the zip-design onesies—the last thing mum or dad needs is a complicated snap button situation during the midnight nappy change. (Pro tip: Bonds and Pure Baby also champion the full length zip.)

Sienna and Me

Organic clothing designed for play. The range is small, but sweet. 

Country Road

The boys' range in particular is overwhelmingly cute. Think nautical-themed separates and navy striped overalls, topped with hooded shark towels. 


Millk was born in 2016, created by two mums searching for something simple. While the brand is still in its infancy, its comfortable, handmade pieces have already won the hearts of stylish Australian mums. 


Seed Baby is the go-to for many Australian parents—it's impossible not to find something you like. The range starts at newborn and gets even better throughout the child and teen years.  

Tini Trader

Tini Trader is a marketplace for mums. Here you'll find pieces listed by Australian retailers and resellers, from brands such as Mini Rodini, Phoenix and the Fox, Bobo Choses, Louis Louise, Chi Khi, Fox and Finch, Munster, Minti and Kapow Kids. The site is best suited to those who know what they're looking for—these brands are a great start. 

For more shopping inspiration, follow us on Pinterest
Related Stories