Most Wanted

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

Top Stories

I'm Checking Off Everyone on My Gift List in One Fell Swoop With These 30 Buys I'm Checking Off Everyone on My Gift List in One Fell Swoop With These 30 Buys
I'm Checking Off Everyone on My Gift List in One Fell Swoop With These 30 Buys
Including beauty supplies and fashion favorites.
I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
My most-requested beauty recs, coming right up.
I'm the "Wellness Girl" of My Group—30 Buys I'd Recommend to All My Friends I'm the "Wellness Girl" of My Group—30 Buys I'd Recommend to All My Friends
I'm the "Wellness Girl" of My Group—30 Buys I'd Recommend to All My Friends
Feel (and look) your best.
30 Accessories That Will Elevate Your Style in a Matter of Seconds 30 Accessories That Will Elevate Your Style in a Matter of Seconds
30 Accessories That Will Elevate Your Style in a Matter of Seconds
Girl math.
If You're Ahead of the Curve, I Know You're Shopping These Fall Fashion Finds If You're Ahead of the Curve, I Know You're Shopping These Fall Fashion Finds
If You're Ahead of the Curve, I Know You're Shopping These Fall Fashion Finds
Early adopters, right this way.
I'm a Former Dancer—30 Balletcore Beauty Finds I'm Dreaming About I'm a Former Dancer—30 Balletcore Beauty Finds I'm Dreaming About
I'm a Former Dancer—30 Balletcore Beauty Finds I'm Dreaming About
These deserve a standing ovation.

Trending Stories

  • Sponsored content created with Nordstrom
I'm in My Shopping Era—30 Nordstrom New Arrivals I Can't Stop Thinking About
Luxe everyday knits and fall beauty finds ahead.
I Spot Trends for a Living—These 30 Fall Finds Have My Full Attention
My dream wardrobe.
Fall Fashion in NYC Is Unmatched—30 Items I'm Eyeing to Help Me Look the Part
They're irresistible.
I'm a Gen Z Editor, and It's My Birthday—Here's Everything I Hope to Be Gifted
It's Virgo season.
  • Sponsored content created with Banana Republic
The Category Is Timelessness: 30 Banana Republic Arrivals I'd Never Part With
Your fall closet is right this way.
  • Sponsor Content created with Walmart
No Notes—I Added These 30 Under-$60 Items to My Cart Without Hesitation
I regret nothing.
My Wish List Is Brimming With These Quiet Luxury–Inspired Beauty Finds
Take a look.
It's Fashion Month—29 Show-Worthy Items I'm Building My Outfits Around
A sneak peek.
Out of All My Open Tabs, These 30 Fall Essentials Are Going Straight to My Cart
Happy girl, happy shopping.
  • Sponsored Content Created With Athleta
I'm Picky About My Activewear—These 30 Fall Arrivals Feel Especially Elevated
Shop my look here.