How Your Rich BFF Founder Vivian Tu Revolutionized Financial Advice
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
Vivian Tu, also known as "Your Rich BFF," has emerged as a powerful force in the financial industry, challenging its traditional landscape and making personal finance advice accessible to non-experts and marginalized communities worldwide. As the founder and CEO of Your Rich BFF, Tu has gained international recognition for her dedication to promoting financial literacy and equity in an incredibly modern way.
With a staggering following of over 6 million on her website and social media platforms, Tu has become a trusted source for financial education, sharing valuable insights on topics such as budget-friendly investing and salary negotiations. With the launch of her Networth and Chill podcast and her upcoming book Rich AF: The Winning Money Mindset that Will Change Your Life, Tu is equipping people with even more tools to help them make informed financial decisions.
It's not surprising that Tu possesses a wealth of knowledge in the field, as she kickstarted her career as an equities trader at J.P. Morgan. She specialized in covering industrials, materials, and energy stocks for two years. However, a toxic work environment spurred Tu to leave Wall Street behind and transition into digital media strategy sales at BuzzFeed.
While at Buzzfeed, Vivian began offering personal finance advice to her colleagues. Recognizing the need to consolidate and share her insights on a broader scale, she turned to TikTok, and thus, Your Rich BFF was born. Listen to the latest episode of Second Life to hear how Tu continues to empower others on their path to financial success.
Next: Meet Courtney Storer: Culinary Genius, Chef, and Culinary Producer of The Bear.
-
How Taryn Delanie Smith Evolved From Pageant Queen to Viral Content Creator
Hear her story here.
By Adrienne Faurote
-
How Rebecca Zhou, Founder and CEO of Soft Services, Has Become the Ultimate Brand Builder
Hear her story here.
By Adrienne Faurote
-
Meet Lauren Caris Cohan, the Multifaceted Creative and Chief Creative Officer of Reformation
Hear her story here.
By Adrienne Faurote
-
Second Life Gift Guide
Guest-inspired gifts!
By Claire Schmidt
-
How Artist and Author Geo Rutherford Went Viral on TikTok With Her Haunted Series
Hear her story here.
By Adrienne Faurote
-
From Oscar-Nominated Actress and Director to Successful Beauty Founder: Scarlett Johansson
Hear her story here.
By Adrienne Faurote
-
How TikTok Sensation, Podcaster and Author Drew Afualo Became the Internet’s Most Fearless Voice
Hear her story here.
By Adrienne Faurote
-
How Former Editor in Chief Anne Fulenwider Continues to Empower Women Through Storytelling and Healthcare
Hear her story here.
By Adrienne Faurote