How Your Rich BFF Founder Vivian Tu Revolutionized Financial Advice


(Image credit: Jordan Bakare)

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple PodcastsSpotify, or anywhere you get your podcasts to stay tuned.

Vivian Tu, also known as "Your Rich BFF," has emerged as a powerful force in the financial industry, challenging its traditional landscape and making personal finance advice accessible to non-experts and marginalized communities worldwide. As the founder and CEO of Your Rich BFF, Tu has gained international recognition for her dedication to promoting financial literacy and equity in an incredibly modern way. 

With a staggering following of over 6 million on her website and social media platforms, Tu has become a trusted source for financial education, sharing valuable insights on topics such as budget-friendly investing and salary negotiations. With the launch of her Networth and Chill podcast and her upcoming book Rich AF: The Winning Money Mindset that Will Change Your Life, Tu is equipping people with even more tools to help them make informed financial decisions.

It's not surprising that Tu possesses a wealth of knowledge in the field, as she kickstarted her career as an equities trader at J.P. Morgan. She specialized in covering industrials, materials, and energy stocks for two years. However, a toxic work environment spurred Tu to leave Wall Street behind and transition into digital media strategy sales at BuzzFeed. 

While at Buzzfeed, Vivian began offering personal finance advice to her colleagues. Recognizing the need to consolidate and share her insights on a broader scale, she turned to TikTok, and thus, Your Rich BFF was born. Listen to the latest episode of Second Life to hear how Tu continues to empower others on their path to financial success.

Next: Meet Courtney Storer: Culinary Genius, Chef, and Culinary Producer of The Bear.

Freelance Editor